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Posted by Jeff in Marketing

Why Protect Your Online Reputation?

by Jeff Newton

Advice For Considering an Online Degree in Public Health
Advice about Accreditation and Reputation

Today’s society has afforded people to earn many levels of degrees in more convenient avenues. Earning a degree online has become incredibly popular and has expanded the opportunity for many individuals to further their education and improve their standard of living. However, with this increased opportunity also comes the responsibility of finding a school that is properly accredited, offers a valuable support in their services and has a program that meets your needs in terms of time and course demand.

There are many acclaimed colleges that are not recognized by professional organizations as...

We’ve all seen how quickly word travels today. Nowhere is that more important to your small business than in the world of your online reputation. What took you years to build can be ruined in seconds. If you’re not up to speed on why exactly your online reputation matters so much, let’s look at a few statistics. Cone Communications has found that a full 89 percent of consumers view online channels as trustworthy sources. That 80 percent have actually changed their decision about purchasing after viewing a negative review. Not just that. Your own social media accounts is where the action is! The Society for Communications Research lets us know that another 72 percent report researching companies through their social channels before making purchasing decisions. 59% use these same social sites to let the world learn about their frustrations about you and your customer service.

Pitching Bloggers: 15 Rules to Obey

Creating BR (blogger relations) instead of PR is practically a new profession, as more publicity buzz gets started by prominent bloggers. Publicists trying to get media attention for a new product, book or service are now pitching bloggers in addition to journalists and the press.
But pitching bloggers is vastly different from traditional press relations. New rules apply. If you pitch a blogger the wrong way, you could get written up and publicly slammed by the blogger for everyone on the Internet to see. So how do you go about getting a publicity explosion without it blowing up in...

5 Tips to help guard your online reputation

  1. Keep tabs on your online reputation – Keep track of what people are saying about you and your company name by Googling them at least once per month. Use Google alerts and become alerted when there are any postings about you or the brand.
  2. Lay claim to your online property – Someone that's set on doing you and your business harm can do a lot with your name. Make sure you buy your company’s domain name. Your personal one. Avoid having them show up in Google by virtue of an exact match name.
  3. Be active on your social networks – Beyond claiming your profile on the major social sites, also make an effort to use them regularly. Being present can help you see and head off potential issues easily.
  4. Deal with damaging content ASAP – Deal with negative postings and particularly complaints as soon as possible. Do your very best to get hold of the person directly, preferably offline. Try to handle their issues. Whatever you do, don’t get into a shouting match online.
  5. Be careful what you put online – Those lovely pictures of you and the staff partying hard aren't exactly what you want to show up in a business context.

We’re all part of an instant information-driven world. Make sure you’re in position to use this to effectively manage your online reputation!

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