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Posted by Jeff in Marketing

What not to Do on Facebook

by Jeff Newton

For you fans of “Kitchen Nightmares” starring Gordon Ramsey, you must still be revelling in the social brouhaha that exploded following an episode in early May. Owners Amy and Samy Bouzaglo of Amy’s Baking Company in Scottsdale, Ariz. didn’t feel it was enough to merely pooh-pooh the advice offered by the usually outspoken Ramsey. Took to their Facebook page to defend themselves against the huge number of Reddit commenters who descended upon their page. The threads on their page contain more than 45,000 comments at last count. What followed was an object lesson in what NOT to do in social media. The somewhat stubborn owner Amy, engaged in an epic flame throwing match with the commenters, rich language in all caps, no less. They'll no doubt be reaping what they’ve sown for some time to come, as few of the comments were supportive. This was an epic social media meltdown of the first proportion.

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What not to do on Facebook

In celebration of this event, we decided to reiterate some of the basic rules concerning how to behave on a public social media platform.

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Tulsa, OK (PRWEB) October 31, 2012

As social media continues to explode online, so do the number of teenagers who participate – with Facebookand now Instagram topping the list in popularity. The statistics show more people – including more young people – are using both sites.
????More than 1 billion people are on Facebook ????More than 100 million people are using Instagram ????More than 14 million Facebook users are between the ages of 13 and 17 ????More than 1 million teens and tweens are on Instagram according to Nielsen

This rise in popularity can...

  • Don’t shy away from complaints. Address them. In a polite manner.
  • NEVER wind up in a flaming match with a poster. YOU WILL LOSE!
  • If something is incorrect or misstated, you've the right to. Should, correct it. Again, decorum is the word of the day here.
  • Keep a sense of humour whenever possible. Nothing feeds controversy like wounded feelings responded to negatively.
  • Be professional, generous. Watch controversy die on the vine.
  • Don't resort to cursing or confronting. If you want to scream a name at someone, hold off until you get in the shower!
  • Don't share too much personal information. It can be used against you. Let your personality shine through. Not your home address!

While Amy’s Baking Company is definitely not the first to actively engage with their fans in entirely the wrong way, (see Nestle) it apparently wasn’t their first rodeo. They got into it with a Yelp reviewer in 2010. The negative reviews are still coming in!

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