There are numerous ways to get started. The first step you need to take is to put fresh, relevant content on your blog regularly. Use your keywords in the title of your posts and in the body. Be careful to not put so many keywords in that it won't make sense to the reader. Remember, you're writing for people also, not just the search engines.
Having RSS feeds can be a great marketing tool. This will put your blog all over the internet and give you many links back to your site. The more links you've, the more popular you'll appear to the search engines. People can subscribe to your blog’s RSS feeds and put your blog post on their sites which will add to your links.
You can also submit a site map to Google to let them know how often you're updating your blog. Your new pages will get into the search results faster as they'll be indexed more quickly. You can go to Google Site Maps and they'll give you step by step instructions on how to set this up.
Link exchanges with relevant authority blogs and web sites will start getting your site noticed. The higher the page rank of the linking sites the better. Most blog owners will be willing to exchange links as they're also trying to build traffic to their site. Overall, this strategy can be very beneficial as you may be reaching an untapped audience that may love to become a regular follower of your blog.
Tracking is also important to show you where your visitors are coming from and also which keywords they searched to reach your blog. This will show you your strong and your weak areas. Focus on the strong and you'll see your traffic stats keep climbing.
Article marketing is another good way to bring attention to your blog. Submitting articles to the article directories with a link to your blog in the author’s bio should give you a good traffic boost. The higher the PR of the article directory the better. The only thing this will cost you is time. Make sure your articles are related to the subject of your blog or you'll be defeating your purpose as the search engines and visitors following the link will be expecting to read more about what your article was about.
Social bookmarking can also bring massive amounts of traffic if done correctly. It's getting more popular as people see the benefits of having the community decide the popularity and visibility of a site instead of just the search engines. You can create an account and add your links, more or less listing your favorites that you can access at any time. Some of the more popular sites are Digg, Del.icio.us, Technorati, Furl and StumbleUpon. There are many, many more. Do some research on social bookmarking and include this in your marketing campaign.
Blog and ping are getting to be popular buzzwords. This is the fastest way to get your blog indexed. It doesn’t cost a thing and can have the spiders crawling your site in no time. There are sites such as Technorati and Ping-O-Matic where you can put the URL of your blog and ping it every time you make a new post. Do a Google search for ‘blog and ping’. You can find out any information you need to know about how to get started.
Don’t let your blog sit and stagnate. Revitalise it with the above methods and you'll start getting excited as you watch your traffic stats climb and your readership multiply.
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