Star Social Media | There is Life Beyond Groupon and Living Social
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Posted by Jeff in Marketing

There is Life Beyond Groupon and Living Social

by Jeff Newton

Many small business ownesr are asking not only if Groupon and LivingSocial going to remain afloat. Are they a viable option for smaller business such as theirs? Or will a smaller daily deal site be more likely to be the ticket to help you with your hyperlocal marketing? There are a number of benefits to using some of the smaller daily deal sites instead of the market beasts, Groupon, LivingSocial Facebook and Google. We’re going to look at why sites like Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit. ShowMeLocal might be able to give you a far more agile and consumer-focused result.

So why's a smaller daily deal sites able to shine when the big dogs fail?

There are a number of daily deal sites that cater to small business. No longer are you stuck buying huge inventories of deals, when you really don’t have the business to support it. Also, support from a smaller site is far easier to find, as you’re not passed over for businesses spending far more money than yours. A short, albeit incomplete, listing of some of these companies includes daily deal sites you may not have heard of yet. Everyone knows about the market mavens like Groupon, LivingSocial, Facebook and now Google. The smaller, quite possibly more agile companies include the likes of Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit. ShowMeLocal.

Some more advantages smaller daily deals have for hyperlocal marketing

Some of these niche sites have the flexibility to adapt and change to your hyperlocal marketing needs. If your campaign needs fine-tuning or adjustment on the fly, it’s much easier to accomplish than with a larger company. They usually don’t have investors to answer to. Can often make adjustments and decisions that a Groupon couldn’t. They already know they need to come through for your small business. Your business will dry up. Also, in our social environment. Particularly with a hyperlocal marketing campaign, word of mouth can have both a positive and negative effect. Don’t make the mistake of discounting the smaller daily deal sites when you're in search of offers. They may be just what you need!

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