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Posted by Jeff in Marketing

The Importance of Mobile Marketing

Following considerable research and analysis, I am now convinced that mobile marketing is not only the latest fad but becoming the ultimate marketing concept in the 21st century. Why? If you are employed in a company or working for a brand then you will be pretty aware of the following: 1: A humongous portion of traffic and conversion of your website originates via the use of tablets and smartphones. Furthermore, it is increasing daily. 2: The users of such gadgets are being transformed into your potential customers and sale leads because of their constant engagement and participation in their smartphones. Recent research has established that 1 out of every 5 individual in the US browse the internet through their mobile devices. So it is time to pull up your socks and make a mobile website if you want to keep up with competitors. Believe me when I say, in the…