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Posted by Jeff in Marketing

About Reputation Management

Nothing will kill business faster than a negative story spread over the internet. Even if it is not true, the article posted on a blog or wiki could drive potential customers away. Managing the information about your company on the web is where online reputation management can give you a serious advantage over your competition. Initially, reputation management firms promoted themselves for their ability to make bad material about your company go away. The services have evolved over the past few years to include a more comprehensive approach to polishing your companies’ image. Firms like now perform a whole series of functions to make your companies web footprint as glowing as possible. The online reputation management firm says the “starting point of every online reputation management strategy should be search engine reputation management.” At their web site, they say the goal is flooding search engine results with “positive and…