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feature phone Tag

Posted by Jeff in Marketing

Mediatek brings Twitter apps into feature phones with latest platform.

Link/Page Citation Page/Link: Page URL: HTML link: The Free Library. (2014). Retrieved Jun 17 2014 from Taipei, July 13, 2012 (CENS) — MediTek Inc., currently Taiwan’s No. 1 chip designer by revenue, recently released a mobile phone platform preloaded Twitter apps and services for feature phones in a bid to gain shares in developing markets. The MT6255-codenamed platform is embedded with MediaTek-developed MRE software, which allows feature phone holders to connect to social network website Twitter to download apps and services with minimum memory and hardware requirements. Also, the platform allows feature-phone makers to turn out phones that deliver smartphone experience with less cost. MediaTek will use the platform to increase its market shares in developing economies, where feature phones remain dominant mobile phones. According to market research firm Informa Telecom and Media, in 2013 developing economies will account for 60% of global market for mobile phones, and feature…