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Posted by Jeff in Marketing

Is a Tablet a True Mobile Device?

There have been countless efforts to conclude what a mobile device actually is so let’s start by understanding the definitions of the terms “mobile” and “device”. Definitions Mobile can be defined as “the ability to move or be moved freely and easily” and device as “a thing made or adapted for a particular purpose, especially a piece of mechanical or electronic equipment”. With these definitions in mind, it is fair to say that the smartphone is small enough to be a moved around freely and easily but is this the same for the tablet? Can we class a tablet as a truly mobile device? A report published by Adobe titled Adobe 2013 Mobile Consumer Survey results, found that even though mobile phones are still the primary mobile device of choice for many, the use of tablets are on the rise because many users are finding they have much richer experiences…