Link/Page Citation Page/Link: Page URL: HTML link: The Free Library. (2014). Retrieved Jun 26 2014 from http://www.thefreelibrary.com/UDAPP%3a+it’s+what+the+customer+understands.-a0308885159 YOUR COMPLIANCE OFFICER HAS NO DOUBT BEEN TELLING YOU all about Unfair, Deceptive de·cep·tive? adj.Deceptive or tending to deceive. de·ceptive·ness n. , or Abusive Tending to deceive; practicing abuse; prone to ill-treat by coarse, insulting words or harmful acts. Using ill treatment; injurious, improper, hurtful, offensive, reproachful. ?Acts or Practices, or UDAAP. It’s probably starting to sound like a broken record, and to marketing professionals it sounds pretty straightforward: Don’t say anything that’s not true (that would be unfair), distort the truth (deceptive), or suggest that customers do something against their interests (abusive). In other words Adv. 1. in other words – otherwise stated; “in other words, we are broke”put differently , just be straightforward when disclosing information in an ad; as long as the proper information is there, it shouldn’t be a problem….
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