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email campaign Tag

 
Posted by Jeff in Marketing

Email Metrics Report Reveals Industry Trends Based on Data from 1.2 Billion Emails

Rockville, MD (PRWEB) July 25, 2012 MailerMailer releases its 12th edition Email Marketing Metrics Report which highlights current trends, statistics, and benchmarks in email marketing. Compiled from over 1.2 billion opt-in email newsletters, the report examines 80,000 newsletter campaigns sent between January 1, 2011 and December 31, 2011 and spans 19 industries. In addition to compelling statistics, the metrics report offers valuable tips to help improve email campaign effectiveness. The report covers a full audit of all the various metrics that can affect an email campaign's overall performance. Metrics such as open, click, and bounce rates are measured and cross-sectioned with email list size, scheduling, personalization, and subject lines. All of the findings are brilliantly illustrated using colorful, interactive charts to help deliver a more granular look at the informative metrics. According to this year's Email Marketing Metrics Report, 50% of email opens occur within the first 6 hours after…