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Posted by Jeff in Marketing

Book Review: Topic “Entrepreneurship” – Authors:”Robert D. Hisruch And Michael P. Peters”

BOOK REVIEW BY- Ms. SHAILI VADERA, LECTURER, RESEARCH FELLOW- Amity Business School Over the last three decades the importance of Entrepreneurship and its significant role in the development of the under-developed and the developed nations has been recognized for example: increasing the employment opportunities in both rural and urban sector, channelization of investment, tool for revenue generation, creation of wealth, reducing regional imbalances, improvement in per capita income of weaker section of the society, encouragement of women entrepreneurs to name just a few. This book provides comprehensive and detailed account of various aspects of a successful Business plan, creating new ventures, starting the venture, legal issues, financing, managing, growing and ending the new venture. The term Entrepreneur has been defined as an individual who takes risk and starts something new. The first chapter “The nature and importance of Entrepreneurs” deals with historical development of entrepreneurship theory and definitions which dates…