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customer honoring Tag

Posted by Jeff in Marketing

Relationship Marketing: It?s All About the Customer

Relationship Marketing is a new (or is it?) philosophy and system of marketing that focuses on the customer, honoring the unique character and needs of each person who does business with you. Through Relationship Marketing, you build customer satisfaction and loyalty, and ultimately?your goal!?increased return on investment (ROI) for your marketing dollars. While you?ll want to continue to seek new customers, the key to profitability is retaining and cultivating your existing ones. It?s far less expensive to sell more products or services to them than to seek new, single-transaction customers. You minimize the need for costly advertising as well as time-consuming prospecting, rapport building, and information gathering. How do you accomplish this? Good (old-fashioned) customer service. That means making your customers happy enough to come back?and to pass along positive feedback about your business to others. You hereby create word-of-mouth ambassadors for your business out of satisfied customers?the most effective…