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consumer oriented Tag

Posted by Jeff in Marketing

B2C Marketing Strategies

“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that delivers satisfaction to the customers, profits to the producers and benefits for the stakeholders.” – Philip Kotler The famous marketing management author, Philip Kotler defines marketing as an art. Yes, it is an art. With a number of businesses and marketing bodies running actively in the market, the real art is to create a unique selling proposition (USP) which makes your business stand out from the rest. Speaking specifically in terms of B2C marketing strategies, the target market consists of consumers who may or may not be familiar with the business techniques and principles, and will be more focused on getting good products at a lower price. Therefore, one needs to keep the consumer point of view as the base…