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Posted by Jeff in Marketing

Search Engine Marketing: An Effective Online Promotion Technique

To increase the popularity of a website, there are several techniques have been implemented from last few years, which help in increasing the visibility of the website on the internet. These techniques are SEM and SEO. Search Engine Marketing is type online marketing that promotes websites by using contextual advertising, paid placement, and paid inclusion. To understand how SEM helps in promoting a website, it is necessary to know the wider concept of it in brief. Basically, SEM is a terms that covers two areas first increasing traffic with the help of SEO and second getting traffic with paid search advertising. While implementing SEM, there are many tools that are being used in promotion of a website. These tools are URL shorten and Web analytics, which help in optimizing specific internet data and measuring, collecting, analysing, and reporting internet data. SEO or Search Engine Optimization is another revolutionary internet marketing…