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Posted by Jeff in Marketing

What Are Some Of The Advantages Of Using Promotional Products In Marketing Campaigns?

Promotional products are essentially any item used to help promote a company or organization. This can include corporate gifts, merchandise items, and any product that can be imprinted or engraved with a company logo that will be used for promotional activities. Promotional products are so popular because they work. They are used for many different marketing campaigns as they help consumers remember a business name and logo long after the event is over. Consumers not only remember businesses after a promotional giveaway event, but there is a positive emotional association towards the company that gave away the products a person will use and enjoy. Often they tell others about the company directly while indirectly promoting your company. This happens when someone carries around a tote bag with a company‚Äôs logo, or pulls out a pen inscribed with a logo. These items are often quite appealing and can result in brand…