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Posted by Jeff in Marketing

The GMC Collectible Motor Home

In the 1970’s, General Motors entered the RV market. Drawing on the exuberance of the times, the company set out to create the ultimate American Motor home. Their aim was to produce a top-of the-line vehicle with cutting-edge design and construction, not just another competitor in the already crowded vacation vehicle market. The common design in this era was a boxy, ungainly and top-heavy unit on a truck chassis. The GMC vehicle was intended to be a completely new design in every way. Design work began in 1970, with the market introduction planned for 1973. “Doesn’t look like a box or ride like a truck” was the GMC ad slogan. The new vehicle would be unusual for this era in several ways. First of all, it was to have a front wheel drive, a rare concept in cars of that day and unheard-of in mobile homes. The drive train and…