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Posted by Jeff in Marketing

Social Networking – A Marketing Tool

Social Networking is the greatest marketing tool available to virtual businesses today. How do we gain presence otherwise? The storefronts that gain presence in the brick and mortar world are reached by different vehicles of transportation and communication than those in the virtual world. Discussing how brick and mortar businesses gain presence will help us realize what we should be doing to gain this presence for virtual businesses. Social networking defined is the practice of increasing individual as well as group contacts. Although social networking has been practiced for as long as society has existed, the effect is much more powerful on the web. The Six Degrees of Separation theory holds that any person on the planet is able to be connected to anyone else on the planet “through a chain of acquaintances that has no more than five intermediaries” (Wikipedia, 2009). Based on this concept, the rate at which…