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Posted by Jeff in Marketing

How To Increase Followers On Twitter

The verdict is still out for me on Twitter as a business tool – can it be used as an effective marketing tool or is it just another platform for spammers to exploit. Although I am by no means an expert or avid Twitter user (you can follow me if you’d like), I have noticed a few methods that have helped me and some of my clients gain more followers. This article will quickly outline a few techniques that have been useful from my experiences. Don’t Try To Sell Anything Like other online social platforms, un-established businesses can’t help but look at Twitter as a means to promote a product or business. While the use of Twitter as a tool for social awareness (as we’ve recently seen in Tunisia and Egypt) is a refreshing change from the norm, Twitter is mainly just another platform where businesses with small budgets try…

Posted by Jeff in Marketing

CMSWire to Host a Tweet Jam on the Internet of Things and its Impact on Customer Experience #CXMChat

(PRWEB) January 27, 2014, a web magazine focused on customer experience management, social business and information management, is hosting a Tweet Jam to discuss the challenges and benefits the Internet of Things holds for businesses. At this year's International CES, the Internet of Things (IoT) was a key topic, with predictions of a $19 trillion value, new partnerships and acquisitions, and the introduction of a series of shiny new connected “things.” By 2020, analysts estimate there will be 26 billion connected units worldwide. What technology will be needed to harness this potential source of data? And what are the underlying implications of such a hyper-connected world? Join in at 10 a.m. PST / 1 p.m. EST / 1800 GMT on Wednesday, Jan. 29 as CMSWire and the broader CMSWire community engages in an hour-long discussion on the potential of the Internet of Things and the massive impact it could…