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budgeting issues Tag

Posted by Jeff in Marketing

Multi-Channel Marketing for Small Business – Why It Is Important

As a small business who works with small businesses, I understand that marketing budgets are either small, pay-as-you-go, or non-existent. But, everyone needs to do some marketing. Small businesses are often left behind in this area due to the budgeting issues, especially in this day and age of financial instability. But a little bit of everything can mean a lot and not cost a lot. Marketing and advertising your business is important to get new business and it does not have to cost a fortune. A lot of SEO, a little SEM, a bunch of Social Media, a dash of direct mail, a few tablespoonfuls of email, and a few cups of community outreach can mean all the difference. I know it sounds like a lot but most of this takes more effort than anything. The key is to have this all working in unison. You can’t do the Google…