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Posted by Jeff in Marketing

All You Need To Know About Sales Channel Management

Theoretically the simplest way to use sales channel management is the one that would allow the organization to increase its market share at the best possible cost and this have to be a lasting proposition as well. However this is basically the starting simply because it mainly defines the goal. Things get challenging as we think of attaining this objective. In the modern world, there is an ever-increasing array of choices in terms of choosing the right channel for executing your sales endeavours. Several channels which are highly used at present feature direct sales force, telemarketing, online promotion, distributors, brokers, partners, seminars, direct e-mails, Trade shows and Social Media. Selecting the most appropriate channel is of most importance as you may know not all channels are equally productive. For example, it might not be wise to promote an industrial product on a social network for instance Facebook, as we know…