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Posted by Jeff in Marketing

Imagery and Words In Real Estate Postcards Marketing

If your real estate postcards marketing is in dire need of rehabilitation, make sure you know what is wrong first before jumping the gun. The industry is rife with competitors who simply let high-end firms take care of marketing and branding.  When it comes to postcards marketing, real estate marketing firms often adhere to the following mantra: There is power in imagery A real estate postcard that makes use of clear and elaborate images – a breathtaking house sporting a scenic garden view for instance – is particularly effective and appealing. There are two ways to approach images. First, you either say it plainly by presenting a view the way it is (of course, with the added confidence that the property itself possesses a scenic quality visible at plain sight). Or, you can be more metaphorical about it and put in symbolic images like keys, property silhouettes, property papers and…