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brand recognition Tag

 
Posted by Jeff in Marketing

How to Promote an iPhone App

A Drop in the Ocean ?There are hundreds of thousands of iPhone and iPad apps available in the Apple App Store. Chances are, unless your app is a highly revolutionary one then it won’t stand out from the crowd by itself. So what’s going to make people buy your app and thus earn you revenue (if you choose to charge for it)? We iPhone users do our research before shelling out for an app. Reviews are read and user comments critiqued. A strong marketing campaign can help to get your app’s name out there and build brand recognition amongst users. Social Media Almost every company that has an online presence, or even just a stake in the IT field, is taking advantage of the marketing goldmine that is social networking. iPhone apps are no exception. By setting up a company page for your app, or indeed a simple group, you…