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advertising revenue Tag

Posted by Jeff in Marketing

Google and comScore's new partnership changes the future of online ads

The question is now that each time you view a website there are ads but do you really view the ad? Google is asking that question of comScore the largest online research firm in the world and finding that the answer is 54% reach viewership attention. On Monday, comScore announced a partnership with Google, the leader in digital advertising, to help advertisers figure out who is looking at their ads in real time, while an ad campaign is going on so brands can make adjustments on the fly and perhaps engage more people to click. The deal, which has been in the works for almost a year, may affect billions of ads a day, changing the way agencies and big companies run and monitor campaigns. This is part of a broader push by Google to attract more big brands, which have traditionally spent most of their money on TV which…