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Posted by Jeff in Marketing

Producing Marketing Videos

Business Plan Video production does not always refer to the creation of a video product, but often used as part of internal communication or marketing strategy. Marketing video production really means the creation of videos that can be used as part of marketing plans or in the development of those plans. Those two purposes do often produce different video types, but work in tandem as part of the same business plan that is intended to draw out an understanding of the consumer and how to target them with advertising, communication, and product development. Here is a look at how to use video production as part of your marketing plan. Internal Marketing Videos In general, the marketing department of a company will often help present research and development on how to target the key customer demographics. The marketing department then needs to facilitate communication and directives to the other departments or…