by Jeff Newton
Who could've thought that text messaging, which was generally the land of the pre-teens, would transform into something as useful and powerful as SMS marketing? In just a very short time, SMS (simple message service) has proven as being a proven alternative option to email marketing. Developing more and more popularity, it’s hard to find anybody who isn't using text messages in one way or another.
Promotional products are essentially any item used to help promote a company or organization. This can include corporate gifts, merchandise items, and any product that can be imprinted or engraved with a company logo that will be used for promotional activities. Promotional products are so popular because they work. They are used for many different marketing campaigns as they help consumers remember a business name and logo long after the event is over.
Consumers not only remember businesses after a promotional giveaway event, but there is a positive emotional association towards the company that gave away the products a...
Why you ought to give SMS marketing a long look
Without question, the main reason marketers are giving SMS a chance is due to how people are responding to texts. Reported by CallFire SMS text messages boast a 98 percent open rate not to mention an eye-popping 83 percent are opened in the first three minutes of receiving them! What’s more, marketing promotions using text messages are being redeemed at 20 percent or higher, in contrast to traditional media such as coupons, newspaper ads, radio. Direct mail, which average redemption rates of a paltry two percent. CallFire also says that your ROI (return on investment) can be far greater than in traditional media. For example, a campaign with a monthly cost of less than $30 to send 1000 text messages. Redemption rates of 20 percent or more, works out to be less than .30 cents per customer acquisition. Not bad.
Everyday across the world several billions of SMS are sent and most of them carry personal messages sent mostly by youths for staying in contact with their friends. But in the recent years, the popularity of SMS has increasingly spread in business sectors also. Larger companies have adopted SMS as a cheap and effective marketing tool as it delivers the company's message to its audience....
4 Tips for successful SMS marketing campaigns
- Be certain to deliver value – Be sure that you’re not wasting their time! Give great value, whether you’re delivering a palpable offer or just directing them to somewhere where they can consume more great content. Deliver Value!
- Keep messages short and personal – This medium is based on trust and familiarity. Do your very best to enhance that by personalizing your texts and keeping them short and to the point. Even marketing messages could've a friendly tone. A note like, “Hi Mark, Thank you for your business! We look forward to serving you again soon. Show this msg to receive 20% off your next purchase at [STORE NAME &. PHONE NUMBER].”
- Include a call to action – Make sure you ask for the action you want them to take. Saying something similar to “Text SaveNow to 123456 to get a 10% off coupon today” will set their mind to action mode.
- Track your results – SMS is awesome when it comes to measuring metrics. There are a variety of factors you can keep track of on your campaigns, from click tracking to who opened what. So be sure you track and measure your results, to effectively plan the next campaign!