Pitney Bowes White Paper on Employing Targeted Marketing Strategies to Optimize Healthcare Plans Now Available.
The Free Library. (2014). Retrieved Jul 04 2014 from http://www.thefreelibrary.com/Pitney+Bowes+White+Paper+on+Employing+Targeted+Marketing+Strategies…-a0220191130
STAMFORD, Conn. —. Pitney Bowes This article or section is written like an .
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released a white paper which advocates the use of targeted marketing
strategies to more effectively market healthcare benefits plans that
help drive desired behaviors and outcomes among plan members.
Page/Link:Page URL: HTML link: The Free Library. (2014). Retrieved Jul 05 2014 from http://www.thefreelibrary.com/Catalina+Marketing+Strengthens+Its+Loyalty+Marketing+Services+Through...-a053507633 ST. PETERSBURG, Fla., Jan. 4 /PRNewswire/ -- In a move to further establish its position as the leader in loyalty marketing services, Catalina Marketing Corporation (NYSE NYSE
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The white paper, “Using Targeted Marketing Strategies to
Optimize Healthcare Plans: targeted benefits communications can improve
member health and lower program costs,”. Underscores the importance
of audience segmentation and targeted marketing strategies in helping
benefits managers effectively tailor communications to each stage of the
member relationship. It points out that, “tailored messaging in a
targeted marketing environment can dramatically increase the
effectiveness of healthcare and wellness communications.”
The white paper also highlights specific targeted marketing tools
that are particularly useful in the healthcare arena, such as:
* Segmentation analytics and experience design
* Location intelligence and Geo Information Systems
Product marketing deals with the first of the "4P"'s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as Marcom or marketing communications, online marketing, advertising, marketing strategy, etc.
A Product Market is something that is referred to when pitching a...
* Variable composition
* Address and data hygiene
These tools help benefits managers target the right message to the
right audience through the most cost effective channels.
Several case studies demonstrate how targeted marketing
disciplines, tools and tactics were effectively leveraged to promote the
best use of benefits, resulting in lower costs for the benefits
providers and improved healthcare outcomes and cost savings for the plan
The white paper is available at www.pbmanagementservices.com.
Pitney Bowes Management Services designs, implements and operates
global solutions that provide enterprise clients with customer
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Use these helpful tips for marketing your...
communication, mail and document lifecycle services that help in
creating more effective, efficient and compliant business processes and
About Pitney Bowes
Pitney Bowes is a $5.6 billion global technology leader whose
products, services and solutions deliver value within the mailstream and
beyond. Founded in 1920, our company’s 33,000 employees deliver
technology, service and innovation to more than two million customers
worldwide. For more information about Pitney Bowes, its products,
services and solutions, visit www.pb.com.