Star Social Media | Pitney Bowes White Paper on Employing Targeted Marketing Strategies to Optimize Healthcare Plans Now Available.


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Pitney Bowes White Paper on Employing Targeted Marketing Strategies to Optimize Healthcare Plans Now Available.

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The Free Library. (2014). Retrieved Jul 04 2014 from…-a0220191130

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released a white paper which advocates the use of targeted marketing

strategies to more effectively market healthcare benefits plans that

help drive desired behaviors and outcomes among plan members.

Catalina Marketing Strengthens Its Loyalty Marketing Services Through The Acquisition Of DCI Cardmarketing.
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Page URL: HTML link: The Free Library. (2014). Retrieved Jul 05 2014 from ST. PETERSBURG, Fla., Jan. 4 /PRNewswire/ -- In a move to further establish its position as the leader in loyalty marketing services, Catalina Marketing Corporation (NYSE NYSE
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POS - point of sale ) announced today the acquisition of DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the...

The white paper, “Using Targeted Marketing Strategies to

Optimize Healthcare Plans: targeted benefits communications can improve

member health and lower program costs,”. Underscores the importance

of audience segmentation and targeted marketing strategies in helping

benefits managers effectively tailor communications to each stage of the

member relationship. It points out that, “tailored messaging in a

targeted marketing environment can dramatically increase the

effectiveness of healthcare and wellness communications.”

The white paper also highlights specific targeted marketing tools

that are particularly useful in the healthcare arena, such as:

* Segmentation analytics and experience design

* Location intelligence and Geo Information Systems

Definition: Product Marketing Strategy

Product marketing deals with the first of the "4P"'s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as Marcom or marketing communications, online marketing, advertising, marketing strategy, etc.

A Product Market is something that is referred to when pitching a...

* Variable composition

* Address and data hygiene

These tools help benefits managers target the right message to the

right audience through the most cost effective channels.

Several case studies demonstrate how targeted marketing

disciplines, tools and tactics were effectively leveraged to promote the

best use of benefits, resulting in lower costs for the benefits

providers and improved healthcare outcomes and cost savings for the plan


The white paper is available at

Pitney Bowes Management Services designs, implements and operates

global solutions that provide enterprise clients with customer

Guidelines for Advertising Your Business on the Internet

?The Internet is a valuable marketing tool for your business because it connects with people worldwide and allows you to sell your products to a much broader audience. Utilizing this technology to its fullest will allow your business to flourish, but it's not that simple. The pitfalls of marketing online is that it's difficult to create an effective plan because the Internet is just too big to take a run-and-gun approach. It's important to take your time marketing your business online and arm yourself with knowledge on how it all works.

Use these helpful tips for marketing your...

communication, mail and document lifecycle services that help in

creating more effective, efficient and compliant business processes and


About Pitney Bowes

Pitney Bowes is a $5.6 billion global technology leader whose

products, services and solutions deliver value within the mailstream and

beyond. Founded in 1920, our company’s 33,000 employees deliver

technology, service and innovation to more than two million customers

worldwide. For more information about Pitney Bowes, its products,

services and solutions, visit


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