by Jeff Newton
Twitter announced on April 30th that its ad platform is open to all who'd like to give it a try. For over a year testers have been using the program. Twitter has been asking for user feedback and tweaking Twitter ads. The significant difference in this ad platform would be that you're charged when anyone follows your promoted account from your ad. Someone retweets, replies, favorites or clicks on your promoted tweets. It's been a long while coming. The jury is still out just how effective it'll be. Some of the questions it brings to mind are indeed interesting. Like. Example, is Twitter now a viable alternate to Facebook? Who wins in a head-to-head showdown?
Facebook vs. Twitter!
Choosing the best OS is not an easy task anymore. To get the best out of your phone, you need the best operating system. I've made a list of reasons to pick out the best of the top three systems in use today. Depending on how you intend to use your phone, choose any one out of them.
Choosing the Best Mobile OS
Choosing the better OS out of the three will be based largely on what you want to do on your phone. If it's simple texting and calling, you can pick any of the three, no issues there....
Back in the day, (a couple of years ago) this would've been no contest. Now – not so fast. To be sure, there are many variables that'll factor into who takes home the crown. I suspect that the answer in fact may be, it depends. Facebook has long been the undisputed King of social media, what with the practical advantages it'd. The first huge network to utilise business and personal pages, along with an ad platform that for those who know how to use it, that rivals anything Google aspires to.
The Case for Facebook
While Facebook has been the undisputed King of social media, given that it was the first huge network to utilise personal and business pages, in addition to a robust ad platform that often surpasses Google at its own game. Combine the ubiquitous Facebook pages and the reach of its network with more than a billion users and you’ve got a very impressive platform. Facebook is now far more than a site where you can find old friends. These days, with these elements and the ever growing groups feature, there is little more you can want from a social media platform.
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Twitter has always had the extra edge when it came to immediacy. It's developed several very useful applications, such as advanced search for leads, along with the opportunity to use embedded Tweets as testimonials. (Terrific social proof!) It’s a wonderful platform (though underused) for handling your company’s customer service. Even though the length of the content you're able to share has limitations, Twitter’s speed and ability to reach out quickly have now gotten them breathing the same air as Facebook.
Take some time to find where your market is. What social outlets they use best. Then see if that one (Or both of them!) fits your business!