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Mediatek brings Twitter apps into feature phones with latest platform.

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The Free Library. (2014). Retrieved Jun 17 2014 from http://www.thefreelibrary.com/Mediatek+brings+Twitter+apps+into+feature+phones+with+latest+platform.-a0297554895

Taipei, July 13, 2012 (CENS) —. MediTek Inc., currently

Taiwan’s No. 1 chip designer by revenue, recently released a mobile

phone platform preloaded Twitter apps and services for feature phones in

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a bid to gain shares in developing markets.

The MT6255-codenamed platform is embedded with MediaTek-developed

MRE software, which allows feature phone holders to connect to social

network website Twitter to download apps and services with minimum

memory and hardware requirements.

Also, the platform allows feature-phone makers to turn out phones

that deliver smartphone experience with less cost.

MediaTek will use the platform to increase its market shares in

developing economies, where feature phones remain dominant mobile

phones. According to market research firm Informa Telecom and Media, in

2013 developing economies will account for 60% of global market for

mobile phones. Feature phones will constitute 70% of developing

economies’. Mobile phones.

The company’s vice president, C.T. Chuang, stressed that

cooperating with Twitter makes the company’s feature phone platform

distinguished from rival products.

The company’s executives noted that in mainland China

smartphones have increasingly replaced feature phones. In other

developing economies feature phones remain the mainstream mobile phones.

They said the company will build the Twitter function into its

other mobile phone platforms. MT6255 is reportedly the world’s

first system-on-chip integrating EDGE-RX modem, radio frequency,

wireless connection and power management unit.

http://www.thefreelibrary.com/Mediatek+brings+Twitter+apps+into+feature+phones+with+latest+platform.-a0297554895

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