Star Social Media | Mediatek brings Twitter apps into feature phones with latest platform.


Posted by Jeff in Marketing

Mediatek brings Twitter apps into feature phones with latest platform.

Link/Page Citation


Page URL:

HTML link:

The Free Library. (2014). Retrieved Jun 17 2014 from

Taipei, July 13, 2012 (CENS) —. MediTek Inc., currently

Taiwan’s No. 1 chip designer by revenue, recently released a mobile

phone platform preloaded Twitter apps and services for feature phones in

Now That Twitter Ads are Available to All, is Twitter the Tool of Choice?
by Jeff Newton Twitter announced on April 30th that its ad platform is open to all who would like to give it a try. For over a year testers have been using the program, and Twitter has been asking for user feedback and tweaking Twitter ads. The significant difference in this ad platform would be that you are charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. It has been a long while coming, and the jury is still out just how effective it will be, but some of...

a bid to gain shares in developing markets.

The MT6255-codenamed platform is embedded with MediaTek-developed

MRE software, which allows feature phone holders to connect to social

network website Twitter to download apps and services with minimum

memory and hardware requirements.

Also, the platform allows feature-phone makers to turn out phones

that deliver smartphone experience with less cost.

MediaTek will use the platform to increase its market shares in

developing economies, where feature phones remain dominant mobile

phones. According to market research firm Informa Telecom and Media, in

2013 developing economies will account for 60% of global market for

mobile phones. Feature phones will constitute 70% of developing

economies’. Mobile phones.

The company’s vice president, C.T. Chuang, stressed that

cooperating with Twitter makes the company’s feature phone platform

distinguished from rival products.

The company’s executives noted that in mainland China

smartphones have increasingly replaced feature phones. In other

developing economies feature phones remain the mainstream mobile phones.

They said the company will build the Twitter function into its

other mobile phone platforms. MT6255 is reportedly the world’s

first system-on-chip integrating EDGE-RX modem, radio frequency,

wireless connection and power management unit.

Post A Comment