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Posted by Jeff in Marketing

Journalism Ethics and Standards

Journalism ethics and standards are a set of principles that act as a guideline for professional journalists. These are often referred to as “code of ethics”. The “canons of journalism”. Are aimed at ensuring that journalists maintain honesty and integrity in their profession. Journalists are challenged regularly in their professional lives as the lines between working ethically and being labelled unethical, sometimes appear blurry. Let us take a look at an example to understand the ethical dilemma journalists may get into in their professional lives.

To uncover massive corruption in India’s Ministry of Defence, an Indian newspaper launched a major sting operation called Operation West End. Two journalists posing as arms dealers from London got into negotiations with the higher-ups in the establishment and filmed the whole conversation. The undercover video showed the secretary of the ruling party and several other higher-ups accepting bribes while promising the journalists to help them in securing government contracts in India. The video was played to the whole nation causing a flutter in the political circles. The casualties were the Minister of Defence, secretary of the ruling party and several other high-profile bureaucrats.

In this scenario, the journalists used covert methods to seek truth and expose the culprits. It also triggered a debate on whether this can qualify as unethical journalism. it's very important to take a balanced view at the subject. The motive behind this act was to uncover those who were causing losses worth millions of dollars for their own personal gains apart from compromising on the security of the nation. If the journalists hadn't embarked on this mission, there was every possibility that those corrupt ministers would've never been brought to justice. The other side of the coin is that by using hoax names, posing as someone else. Taping someone without his/her permission is an act of infringement of an individual’s privacy. Hence unacceptable. The debate on this issue can go on. The real issue at hand is that journalists come across these situations frequently. Without the presence of clear-cut guidelines, it more or less becomes an individualistic choice.

Blogging Vs. Journalism
Bloggers claim that their blogs are a rich source of information as well as entertainment on the Internet, and fit exactly within the journalistic guidelines. The journos lash back saying that the dissemination of news and information is solely their arena, which is not to be meddled with.
What is Blogging?
It is the process of creating a web-log or a blog, which can be regularly updated and allows users to publish content on the Internet. Blogs also allow users to get instant feedback from their audience. Blogging is maintaining a chronological record of posts uploaded by the blogger on the web...

Journalism Ethics

As far as the ethics are concerned, there isn’t any standard reference book which journalists can refer to. There are different types of journalism and it's an evolving field and there is scope to incorporate new principles. Various associations come up with basic codes and canons frequently and most of them lay emphasis on the virtues of conducting yourself honestly, fairly and without any slant. Some of the universal journalism ethics and standards are:

Journalists should conduct themselves sincerely and honestly. They should strive to present information in a lucid manner to public. Journalists have to insure that they verify all relevant facts before airing/publishing the story.

They should be free from all prejudices concerning race, religion, sex and ethnicity. Every attempt should be made to insure that no section of society is hurt by their reporting.

Internet Marketing

Internet Marketing, also known as online marketing or emarketing, is the marketing of products or services over the internet. The internet has brought about quite a few exceptional advantages to marketing such as quick and economical mode of circulating large amount of information to a vast audience. It's interactive nature, both in terms of immediate response, and in drawing out response, are the sole of its kind attributes of this mode of marketing.
Internet marketing blends together creative and technical aspects of the internet, which covers design, development, advertising and sales. Some of it's methods include search engine marketing,blog...

They shouldn't use any covert means to obtain information and should make every attempt to insure that they're not intruding into an individual’s privacy.

Special care should be taken while interviewing children, mentally challenged individuals and people who are going through a turmoil. If the person in question doesn't want to give an interview, journalists should respect his wish and not indulge in any kind of pestering and nagging.

Journalists shouldn't be influenced by any personal gains, consideration, advantage offered and should insure that they don't publish/broadcast something for these gains.

Journalists around the world have been often accused of giving more importance to matters pertaining to glamor and leisure rather than focusing on issues that are of grave importance. An example of this can be the hysterical media coverage on the wedding of Prince William. The marriage was beamed live across the world, putting more concerning issues on the back-burner. Journalists on the other hand, have always maintained that catering to what people want to watch is important and can’t be overlooked.

As mentioned earlier, ethics and journalism is an ongoing theory and it's characterized by constant additions and omissions. The onus lies on journalists to insure that they keep-up the good work and refrain from getting into something that can make people to lose faith in this institution and raise questions on the very foundation on which it was laid.

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