Introducing ChannelAdvisor Digital Marketing: A Retail-Focused Answer to the Complicated World of Online Advertising
RESEARCH TRIANGLE PARK, N.C.–(BUSINESS WIRE)–ChannelAdvisor
Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce
solutions that enable retailers and manufacturers to increase global
sales, today announced the launch of its new Digital Marketing solution.
ChannelAdvisor Digital Marketing integrates ChannelAdvisor’s
industry-leading feed management and bid management capabilities,
including paid search campaigns, Google Product Listing Ads and other
advertising channels, from affiliate marketing to social media. The
introduction of Google Shopping in 2012 changed the game for retailers
and brands, requiring more sophisticated campaign management. As a
result, ChannelAdvisor’s new, enhanced solution is a necessity for
online retailers looking to properly manage cross-channel initiatives.
“Having worked with retailers and manufacturers for over a decade, we’ve
seen the digital marketing space explode in complexity,” said
ChannelAdvisor President and Chief Operating Officer David Spitz. “To
stay ahead, retailers need precise and real-time linkage between their
products, campaigns, tracking. Optimization across more channels
than ever. ChannelAdvisor Digital Marketing brings all of these
capabilities together on a single, integrated platform, giving our
customers a strategic competitive advantage.”
ChannelAdvisor Digital Marketing is designed to maximize sales while
minimizing spend. It includes features unique to product-centric
marketing to enable optimal management of campaigns, including Google
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All marketing, whether it is by direct mail, print advertisements, audio or video presentations and of course web and social media marketing, has one goal in mind: success. That success can be in terms of monetary compensation, emotional fulfillment or industry recognition. Whatever the end result desired,...
Product Listing Ads, comparison shopping engines, Inventory-Driven
Search, product-level reporting and more, such as:
Integrated price, quantity and bidding to make it easier, more
efficient and more effective to manage disparate advertising channels
Cross-device conversion tracking to best manage mobile traffic and
measure it against traffic from PCs and tablets
Automation of complex, time-consuming tasks such as keyword
generation, data transformation, seasonal bid adjustment and overall
Actionable Retail Insights—ChannelAdvisor’s array of analytics and
reporting—to ensure qualified traffic to retailers’ websites through:
Cross-channel reporting for correlations
SKU-level reporting for granular-level performance
Attribution and assist tracking
Competition Watch for insights into competitors’ ads and positions
The ability to easily insert products and brands into the conversation
on social media sites such as Pinterest and Facebook
Flexibility and control for retailers to manage campaigns internally
or outsource to ChannelAdvisor’s team of Managed Services experts
“Before, we'd one person managing our shopping feeds and mobile ads,
another person managing our display ads and retargeting. Yet another
managing our paid search campaigns. Having all these moving pieces made
it incredibly difficult to compare performance on these channels,
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determine where to invest further or pull back. Sync quantity and
promotions across advertising channels,” said Mobile Karma Vice
President of E-Commerce Woody Anderson. “Now, using ChannelAdvisor
Digital Marketing, this is all integrated under one umbrella, creating
efficiencies and economies of scale, providing data to easily track
clicks and assists. Enabling us to use that data to increase quality
traffic and conversions.”
ChannelAdvisor Digital Marketing allows sellers to get their products
front and center on global, local or mobile search engine results pages
through Google Product Listing Ads, paid search and comparison shopping
engines. Digital Marketing employs Flex Feed technology. Advertisers
can easily explore additional feed-based destinations such as
retargeting providers and affiliate networks as well as benefit from SKU
level performance reporting across those programs. Once traffic hits
sellers’ websites, ChannelAdvisor can help improve the buyer experience
and optimize the path to conversion. Finally, Digital Marketing inserts
retailers’ products into the conversation on social media as consumers
discover and discuss products via sites such as Pinterest and Facebook.
ChannelAdvisor Digital Marketing joins ChannelAdvisor Marketplaces,
Webstores Amplifier and Rich Media to complete the ChannelAdvisor
platform. Through this platform, ChannelAdvisor offers retailers and
manufacturers leading cloud-based solutions to efficiently automate and
manage the online selling process across multiple channels, including
To increase the popularity of a website, there are several techniques have been implemented from last few years, which help in increasing the visibility of the website on the internet. These techniques are SEM and SEO. Search Engine Marketing is type online marketing that promotes websites by using contextual advertising, paid placement, and paid inclusion. To understand how SEM helps in promoting a website, it is necessary to know the wider concept of it in brief. Basically, SEM is a terms that covers two areas first increasing traffic with the help of SEO and second getting traffic with paid search...
third-party marketplaces and digital marketing channels such as paid
search and comparison shopping engines. Through a single inventory feed,
ChannelAdvisor customers can manage their overall online selling
process, from listing to order management, from one platform. By
eliminating the tedious tasks of optimizing online listings and
analyzing performance, ChannelAdvisor enables sellers to increase sales
and successfully scale their e-commerce businesses.
For more information on ChannelAdvisor Digital Marketing, please visit http://bit.ly/ChannelAdvisorDigitalMarketing.
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ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based
e-commerce solutions that enable retailers and manufacturers to
integrate, manage and optimize their merchandise sales across hundreds
of online channels including Amazon, Google, eBay, Facebook and more.
Through automation, analytics and optimization, ChannelAdvisor customers
can leverage a single inventory feed to more efficiently list and
advertize products online. Connect with shoppers to increase sales.
Billions of dollars in merchandise value are driven through
ChannelAdvisor’s platform every year. Thousands of customers use
ChannelAdvisor’s solutions to help grow their businesses. For more
information, visit www.channeladvisor.com.
Sarah O‘Dea, 919-228-4784