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Posted by Jeff in Marketing

Innovation Isn’t Just for The Big Dogs

by Jeff Newton

Journalism Ethics and Standards

Journalism ethics and standards are a set of principles that act as a guideline for professional journalists. These are often referred to as "code of ethics" or the "canons of journalism", and are aimed at ensuring that journalists maintain honesty and integrity in their profession. Journalists are challenged regularly in their professional lives as the lines between working ethically and being labeled unethical, sometimes appear blurry. Let us take a look at an example to understand the ethical dilemma journalists may get into in their professional lives.

To uncover massive corruption in India's Ministry of Defense, an Indian newspaper...

While on the surface it'd make perfect sense that the smaller, more agile entrepreneurial companies among us would be the most innovative. You'd think this is true. And you also would be wrong. It’s not for a lack of trying or desire. It’s simply that smaller businesses don't have the R &. D budgets, the staff. The vision that larger companies can commision. Needless to say, the challenge for small business innovation is to break past the glass ceiling keeping it from innovating. Actually get into the game! Fewer than half of small businesses were brought into being as the result of a new idea according to a study by Erik Hurst and Benjamin Wild Pugsley of the University of Chicago. They state that most new business is another Me-too venture, offering the already crowded marketplace another grocery, plumber or florist. Little innovation required. Consequently little growth.

So how does a small business get from the morass of just another business to one that's offering new and exciting products and services people are clamoring to try?

4 Methods to develop a culture of innovation in your business!

  • Reward and encourage innovation – Give your staff perks and tangible rewards for identifying and helping to implement new and innovative initiatives. Creating some excitement around finding new and better ways to run your business ought to benefit them also.
  • Understand your markets’ desires and needs – Keep abreast of the latest trends and ideas within your market. Make sure to be hooked in to all the news and views that are effecting your business. Take action on what you hear and see!
  • Be sure to connect with your existing customers – Listening and taking into serious thought what your customers say about not only your business and products. About what their wish list would contain is vital in helping to understand a direction you may want to explore. Keep the conversation centered around the customer’s problems. Use those to help fashion solutions!
  • Be willing to try something new! – Don’t be afraid to be innovative. A great example of a company ready to fill a need is Behance.net, a Web-based platform for creative works, where artists can show their work regardless of their resumes, hoping to turn more ideas into reality.

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