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Posted by Jeff in Marketing

Importance of Email Marketing or Why to Send Bulk Emails

In this era of digital marketing where search engine optimisation and social media marketing have already built up their significance, bulk email is also a very effective and more target oriented means of digital marketing.

Bulk emails often referred as junk emails or spam as people consider it to be unsolicited, mass mails. But from marketing point of view bulk emailing is other name to e-mail marketing.

Here one can ask- Do email marketing really leads to spamming? And the answer is a big NO if these mails are sent to only those persons who are subscribed to receive your marketing emails.

Which Metrics Don’t Matter- And Why
by Jeff Newton Despite all of the dire predictions of the demise of email marketing, what the evidence shows is the fact it’s still an important element of your online marketing, now and for the foreseeable future. According to the UK Bench Marketing Report, there has been a substantial increase in average email open rates, rising from 18.35 percent to 21.47 percent over the last 12 months. Moreover, the average return on your email marketing investment is now a whopping $44.25 for each dollar spent. (iContact) So how do you to take advantage of this? Here are 5 easy tips to get your...

Why e-mail Marketing?

E-mail marketing, as the name implies, is the use of electronic mails to reach the potential clients, subscribers, customers or public venue. By sending such emails the senders tries to persuade and entice the potential customer to buy their services or products. These emails can also be used as strategic activity to retain the existing client and to strengthen the customer relationship. It builds trust and loyalty in terms of customer relationship and a data driven email marketing with well targeted audience can easily drive sales as well.

E-mail marketing can be useful, fruitful and cost-effective as-

1. Unlike other marketing activities, sending emails is much cheaper and cost compatible.

2. We can directly target the potential clients.

3. We can target significant number of potential customers at once.

4. If done in right manner, email marketing leads to very cost-effective and simplest method of communication.

In this way e-mail campaigns generate immediate results like sales, inquiries, registrations, building brand awareness and fortifying the relationships to encourage trust and loyalty.

How to send Bulk emails-

Sending bulk e-mail is very simple. It's like push and go. All you need to have a email marketing software, marketing material(Advertisement, newsletters, special offers etc) and a list of email addresses you're intending to send emails. Create an appealing content to send, choose an attractive and catchy title and the most important send it to them who really want it otherwise your email would be considered as spam.

Sending all the bulk mails at once isn't a good practice as it may cause your email account banned for violating the CAN-SPAM Act, which applies on any and every electronic mail content with the purpose of commercial advertisement, commercial product or service promotion and emails that promotes content on commercial websites.

There must be an unsubscribe link so that the recipients who don't want to receive anymore mails click on it to get themselves removed from the mailing list. When you use a bulk email marketing software, it automatically generated this “unsubscribe link”.

Alpha Sandesh is one of the leading dedicated email marketing service providers from India. We are located in India but can provide email... (Bio)

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