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Posted by Jeff in Marketing

How to Use Instagram in Your Marketing

by Jeff Newton

Who could’ve thought that Instagram would've become the web authority it's now in such a small amount of time? With over 100 Million users. Having been recently acquired by Facebook, things are indeed rocking at this widely used photo sharing site. What’s catching notice lately though is the revolutionary ways people are using Instagram. Nowhere is that more evident than in, of all places, Kuwait.

Black Box Social Media Releases Report Detailing the Benefits of Using YouTube Videos for Marketing

Austin, Texas (PRWEB) July 20, 2012

Black Box Social Media, an online marketing and SEO company dedicated to assisting small businesses get found online using top digital marketing strategies, released a report detailing the benefits of using YouTube videos for video marketing. To view this report, please visit here.

Adding video marketing to your social media marketing plan is an absolute," says Black Box Social Media Co Founder Curt Maly. "YouTube is the 2nd largest search engine and 4th most visited website on the planet. In fact, almost 1 out of every 4 Internet users visit YouTube....

The Award for Ingenuity goes to Kuwait!

According to Kottke.org, Kuwaitis have taken to using Instagram as a visually oriented mobile store, selling just about anything they want. A few of the offerings you can find are Manga, clothing and fashion accessories, makeup services. Surprisingly, sheep! While selling sheep on Instagram is probably not your thing, you can appreciate the ingenuity of these people adapting Instagram for their own marketing purposes in uniquely innovative way. They’ve got products they wish to sell, they take a picture, upload it to their Instagram account, add a price and ask them to contact for more information or to purchase. Marketing at its simplest, on a world-wide scale!

Inbound Marketing Vs. Outbound Marketing

Tip

Understand which kind of marketing, inbound or outbound, will work best for your brand and implement it. If required, it is recommended to incorporate the right marketing mix for your business.

Over the years, the debate between inbound and outbound marketing has become even stronger. Proponents of the former claim that it supersedes the rigid traditional methods of outbound marketing. However, there are people who believe that it is worth investing in outbound marketing for generation of leads and revenue. Inbound marketing has relatively lower average cost to acquire customers than outbound marketing. Also, while the former needs generation...

What're the takeaways here for us?

The clearest reminder here is that to take advantage of a popular platform’s traffic, you need to apply a bit of ingenuity and lateral thinking to the mix. While Instagram wasn't designed to be a sales platform, it's the ability for this, if even only on a rudimentary level. What ideas can you develop that might advance your business? Some marketers are employing Instagram to promote CPA (cost per action) offers. Because of the social sharing aspect. The huge traffic on Instagram, it was inescapable. Other people are using it to direct to squeeze pages for list building purposes.

Crabby, Do you still hate Twitter? Not so much….

?Dear Crabby,

You have dissed Twitter since Day ONE.? I have found it very handy in my job search.? In fact, I recommend it, and after reading your interview on your local site, with Cleo Parker, I found some other tips that helped a lot.?

Do you still hate Twitter?

Tweeting in Twoledo (Crabby, I thought you'd like that one)

Dear Tweeting,

Crabby does like that one.???

And, if anyone wants to see that interview, click CLEO.? There is some more logic in using Twitter in that interview, or if you email Crabby, I can put you in touch with Cleo.

OK, Crabby...

There are a lot of ways to use this. The thinking is that now is the best time to go for it, as with Facebook, change is a constant. Things won’t remain so Wild West-like.

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