Star Social Media | How to Use Humor to Connect with Your Audience
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Posted by Jeff in Marketing

How to Use Humor to Connect with Your Audience

by Jeff Newton

The great 19th Century Irish playwright and humourist Oscar Wilde uttered these last words: “Either this wallpaper goes. I do.” Why some enterprising wallpaper company hasn’t used this is beyond me. It does go to underscore the point that humour sells. Humour effectively disarms people, often by getting them to see your point in a way they hadn’t thought of before. Initiates rapport where you might've had a difficult time creating some with your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine. He was spot on. It could be the cure for what ails your business too! Let’s take a look at 4 ways to use humour in your small business marketing.

Techpro Security Products Leads its Security Camera King Site into the Social Media Age

Boca Raton, FL (PRWEB) March 25, 2013

Security Camera King recently revisited their Social Media strategy and decided it was time to give their Facebook page a fresh, new look. The new Facebook page is custom made and includes iFrame applications. The security company now posts a variety of informational, persuasive and entertaining content that connects with their followers and the Social Media community at large.

“Our customers love it,” says Brad Besner, President of Security Camera King. “Ever since we started posting memes, educational content, updates about our products and videos on our Facebook page, we’ve...

Great ways to use humour in your marketing!

1. Take advantage of pop culture – This is a generation that's typically left the evening news favoring the likes of Jon Stewart, Steven Colbert and the other late night mavens who have built careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game. Don’t hesitate to use your share if you’re able to find ways to make it humourous. Getting the audience smiling and in a good spirits right off the bat can go quite some distance towards helping build rapport with them.

Types of Humor in Television and Magazine Advertising.
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Page URL: HTML link: The Free Library. (2014). Retrieved Jun 27 2014 from http://www.thefreelibrary.com/Types+of+Humor+in+Television+and+Magazine+Advertising.-a076941382 Humor humor,?according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was ?is used to sell products, but there are many types of humor and different hinds are used most effectively with different media. This article looks at various hinds of humor and how often they're used in print and television advertisements A television advertisement, advert or...

2. Make a funny video – Portraying your products or services in a humourous light will get people eager for your videos wondering what you'll do next. Making these doesn’t need to be a major production either, quite a few shoot them on their smartphones, that's by far enough camera. Another good tactic here is to use animated videos with services like GoAnimate or Xtranormal easy to use apps to make your videos quickly.

3. Create a visual mashup – A good way to make the most of both humour and the wicked hot photo-sharing world is to make a humourous meme. These are almost required on Facebook. Can be a great ice breaker and are also able to be shared far and wide though Pinterest, Instagram, Tumblr and other sites.

4. Connect with humour in your content – Don’t be afraid to be a bit unusual or scandalous in your content. People connect with humour as it's a shared experience. We’ve all been there. Humour is an excellent way to engage on a level deeper than your average marketing message!

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