Star Social Media | How To Target Your Demographic Using Twitter and Facebook


Posted by Jeff in Marketing

How To Target Your Demographic Using Twitter and Facebook

Social media now dictates the strategy of online lead generation by changing the way we do sales across business process outsourcing firms. Make no mistake. If you want to see actual results, then you need to be where your market “hangs out”. Today’s leading social networking tools Facebook and Twitter, give us a glimpse into how we can generate organic leads through their services. Here’s how:

Twitter provides real-time search results

How can you Leverage Facebook Graph Search at Your Business
by Jeff Newton Facebook is at it again, and this time it’s called Facebook Graph Search. This is their endeavor to sway their search results from a keyword-based model like Google’s, to one where Facebook can employ its greatest asset, the social interplay between all its users. Still coming out, Graph Search may not be available to you yet, (still only accessible in the US, and there’s a waiting list) but it’s on its way right around the corner. And if you have a business that relies on Facebook at all, you must understand how this could benefit you. Facebook Graph search...

Twitter takes to the internet what a classic cocktail conversation used to be. You've a group of people who share links and photos. The more a link is passed around, it turns up in Google’s real-time results. You gain organic listing and you attract organic leads.

Target your ads toward your market on Facebook

The beauty about advertising on Facebook is that you no longer need to second guess or make a search of the users who might fit your demographic. You can actually customize your ads to fit the online market that you need.

When's it best to use Facebook?

A company Facebook profile is great way to enhance your publicity and to get them to know your company better. It’s the right place to publish your videos. To publicize an event.

By learning how to use social media effectively, you can attract the market that you need. Online lead generation can come to you easy when you use the right tools.

Matt Hallaran is an Outsourcing Specialist, Founder and CEO of Sidekiiks Outsourcing Solutions a BPO Company. Sidekiiks supports entrepreneurs and SME’s with an array of cost effective business services that help their clients grow and become more productive. Matt is an avid outdoorsmen with keen interests in sailing, snowboarding and mountain biking. Above all, Matt has a passion for traveling and educating people how they can work efficiently and often from anywhere when leveraging the power of the Internet and virtual work teams.

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