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Posted by Jeff in Marketing

How can you Leverage Facebook Graph Search at Your Business

by Jeff Newton

Facebook is at it again. This time it’s called Facebook Graph Search. This is their endeavor to sway their search results from a keyword-based model like Google’s, to one where Facebook can employ its greatest asset, the social interplay between all its users. Still coming out, Graph Search may not be available to you yet, (still only accessible in the US. There’s a waiting list) but it’s on its way right around the corner. And if you've a business that relies on Facebook at all, you must understand how this could benefit you.

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Facebook Graph search – What's it?

Facebook Graph Search is a search model where Facebook moves their search results from a model based on keywords, to one where it can use arguably its most valuable asset, the social data of all its users. you'll see results based upon what your social spheres like. View. For instance, your search will bring back those who share your interests, websites, photos and videos they’ve liked or visited, along with other connections you may share. These outcomes are unique to you, because they're based solely off yours and your friend’s interests.

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How can you make use of Facebook Graph search in your marketing?

One of the primary benefits here seems to be that Graph Search will reward people who are making a genuine effort with their social media, engaging and interacting with their fans and followers. Facebook is mom regarding the aspects of the actual search algorithm. Suffice it to say it'll do a lot toward weeding out pages that are wanting to game the system. Fake Likes and fans coming from strange locations out of your common spheres, will probably be viewed with a bit of skepticism.

If your business is serious about social media, you stand to benefit from this, as you'll become more visible on Facebook. Some of the basic methods for you to prepare for Facebook Graph Search are to:

  • Be sure your business page profile is completely filled out. That users can find you.
  • Make certain to engage, not sell your visitors.
  • Go through what you’ve posted online, especially on Facebook itself, as your info will be more available than ever! Delete any humiliating items before they come back to bite your business you know where!

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