WLCI has been educating the young youths of India for the past 18 years. It's the largest professional educational institute that's pan-India presence and more than 700 trained faculty members to chart out a systematic “Learner-centric”. Path for imparting “industry-oriented”. Education in India.
The business management school offers Digital Marketing course and also the option of “Specialisation”. In that subject in the 10 centres across the length and breadth of the country. These centres are located in Delhi, Mumbai, Bangalore, Chennai, Kolkata, Nagpur, Goa, Hyderabad, Pune and Lucknow.
The Digital Marketing course focuses on new and emerging digital media, search engines, search engine optimisation, display advertising, websites, mobile marketing and M-Commerce. The students are given extensive training on ‘Digital’. Branding which includes- online marketing, usage patterns and consumer behavior.
This module focuses on the use of advanced digital media for marketing, including digital newspapers and directories, DTH, IPTV, mobile TV and satellite &. Community radio. The students are given an in-depth understanding of the usage of digital technologies in business models with revenue streams. The students are taught about convergence processes and ICE (information, communication &. Entertainment trends) and gain an understanding of legal issues in digital marketing.
Some of the related course contents are discussed here:
Digital Media: The course material for digital media covers the following topics
New and emerging Digital Media,
Mail accounts and groups,
Search Engine Optimisation,
Instant Messaging (IM) /Chat,
SEM (Search Engine Marketing)
Social Media Optimisation &. Marketing Strategies,
Mobile Marketing &. M-Commerce,
Today I'm not going to talk English. I'm going to talk fusion and I am going to make more money than you are!
Arrogant people are a disaster, aren't they? (I'm not one, but I some times pretend to be.)
Here are the facts of the matter... and as an online person you NEED them...because you are about to achieve an 800% INCREASE in returns on your emails if you put this info into play.
You will then build upon that number if you continually send those video emails to the people who tell you that they want more if you...
Interactive Voice Response Systems (IVRS) Mobile Gaming,
Creating a digital platform,
Video emails and direct mailers,
Media choice and selection, and
Digital Branding: Digital branding covers-
Principles of IMC &. Its programs,
Online usage patterns,
Online Consumer Behaviour,
Global Consumer Behaviour,
Affiliate Marketing, and
Advanced Digital Media: The topics covered are-
Viral marketing and word of web,
Magazines and directories,
Truly one of the greatest things about smartphones is the ability to send and receive emails. If you have a regular Wi-Fi connection or have a generous data-plan, you can connect to the internet and check emails as often as you like; thanks to a useful software or hardware keyboard you can tap out messages to friends and colleagues.
All of this means of course that a good quality email client is required on your mobile device in order to get the most out of this form of emailing. The best...
DTH, IPTV and Mobile TV,
Satellite &. Community radio.
Forums, Video logs, Cyber PR,
Social media research &. Metrics,
Photo-sharing and message boards,
Animation and VFX,
E-Commerce and E-CRM.
Blue tooth technology,
WIKIs and content communities,
Content syndication and micro blogging,
Social bookmarking and social calendars.
Digital Technologies: The topics are-
New trends and technologies,
Future of digital media,
Business models and revenue streams,
Webinar and web conferencing in India.
ICE (Information, Communication &. Entertainment) trends.
Legal issues &. Analytics:
Public policy Issues,
Statutory and Legal framework,
Rights and Privacy Policies,
Eligibility Criteria: There are full time programmes for the ‘Post-Graduate’. The ‘Under-graduate’. Levels. There are also certification courses for the working professionals.
-Post-Graduate Level: Professional Programme in Business Management with specializations in Marketing.
-Under-Graduate Level: Integrated Professional Programme in Business Management with specializations in Marketing.
-Programmes for Working Professionals:
Proficient Level Certificate in Marketing
Specialist Level Certification in Marketing –. Specialisation in Digital Marketing
Digital Marketing is the most rapidly growing segment of business in India and across the globe. This will result in an explosion of job opportunities in this segment and hence create a massive requirement of trained and skilled manpower in Digital Marketing. WLCI Digital Marketing course gets you “job-ready”. The present and the future.
WLCI is one of the largest professional training institutions in India. Over the last 18 years, we have gained a reputation for providing high quality professionals to different industries, not only in India but globally. We operate 11 learning locations offering Digital Marketing Courses in Delhi across the subcontinent and each of these locations provides excellent training facilities and has well qualified and experienced.