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Posted by Jeff in Marketing

Follow best practices for effective email marketing campaign

Business to business or B2B email marketing campaigns are considered the best marketing practice these days. However, one needs to understand what's favourite among the industry professionals so that best practices can be put forth for unique and outstanding B2B email marketing campaign. Whether you're taking the responsibility on yourself or hiring an agency for email marketing services, you need to follow only the best suite with a track record of what can be lucrative for your business in near future.

As an email marketer you need to establish a firm relationship with your readers through the email and its content. Irrelevant content with no useful information is a complete waste and will also put negative impact on the mind of readers. B2B email marketing must be precise and meaningful from the readers point of view otherwise chances are great that you'll loose the race. Certain things must be considered before finally opting for email marketing campaign:

Email Metrics Report Reveals Industry Trends Based on Data from 1.2 Billion Emails

Rockville, MD (PRWEB) July 25, 2012

MailerMailer releases its 12th edition Email Marketing Metrics Report which highlights current trends, statistics, and benchmarks in email marketing. Compiled from over 1.2 billion opt-in email newsletters, the report examines 80,000 newsletter campaigns sent between January 1, 2011 and December 31, 2011 and spans 19 industries. In addition to compelling statistics, the metrics report offers valuable tips to help improve email campaign effectiveness.

The report covers a full audit of all the various metrics that can affect an email campaign's overall performance. Metrics such as open, click, and bounce rates are measured...

Careful selection of right contact person is the top requirement

B2B marketing is completely different from B2C or other forms of marketing and hence, emails must be created as per the psychology of those professional readers. Moreover, it's also important to know that you're reaching the right person otherwise efforts would go in vain. it's impractical to wait for fruitful results when the emails sent by you're read by a person who isn’t in a position to take important decisions in the marketing domain.

Remember, it's not always the CEO, President or COO of the company who can take important decisions but there are other members in different domains to take decisions for the welfare of a company. Hunt for the right person before sending emails if you don’t want your creative mails to get accumulated as a clutter.

Email Marketing – Do’s and Don’ts

Email marketing is one of the ways to drive traffic your website. Here are the important Do(s) and Don't(s) of Email Marketing in my perspective.

First comes, the Dos

1. Develop a theme for your email marketing

Be clear on the purpose of your emailer. Probably, the purpose is to increase the business but, in certain cases people want business through various divisions. For example, in case of a car dealer, he may want more business through a specific model. So, be clear in your needs.

2. Next, the design and content

Set up a standard for the emailer design which as header...

Compelling/relevant subject-line is required

According to studies, it was found that only one-third of all emails are opened just because of the reason that they lack relevant subject-line or aren't compelling. it's always recommended to recognise this need and generate a short attention grabbing subject-line for the emails.

Short precise content

Marketing With AdWords: Pros and Cons

Google AdWords is a (pay per click) marketing tool that can help businesses and individuals promote their products and services. Whether you're looking to run a targeted local ad campaign or appeal to an international market, AdWords can be a powerful tool for driving traffic to your website and increasing sales.

The Importance of Keyword Research

Getting effective ads to display at the top and in the right-hand sidebar of Google search results requires knowledge of what your target market is searching for. Extensive keyword research helps keep you from wasting money on irrelevant ad placements. Make use of tools...

Instead of writing a long story, try putting only what's relevant and of users’. Interest. Business people are always busy doing different things for their business success and they can’t risk running beyond the fold. Design your message within the fold so that reader could absorb the information with a quick glimpse.

B2B Email Marketing need to be effective as it's the approach to lure a professional by a professional. Therefore, one should also look for email marketing services that don’t land your emails to the inbox of unresponsive recipients.

The author of this article is an experienced content writer who has written content over 50 brands across the globe. He is a social media expert as well. In this article he has drawn his attention on B2B email marketing and email marketing services.

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