Star Social Media | Facebook for Business – Profiles, Pages and Groups, Oh My!
776
post-template-default,single,single-post,postid-776,single-format-standard,tribe-no-js,tribe-bar-is-disabled,ajax_fade,page_not_loaded,smooth_scroll,

Blog

 
Posted by Jeff in Marketing

Facebook for Business – Profiles, Pages and Groups, Oh My!

Facebook is “all the rage”. At the time of this writing (March, 2011). that's mostly because most personal Facebook accounts are places where friends and acquaintances can interact and more-or-less gossip.

But that isn't what a Facebook business account is about. Facebook for business is different from Facebook personal accounts. For one thing, business accounts can't send and receive “friend”. Requests. Instead, people can “like”. Your Facebook business page, which doesn’t require approval from you. It's easier to get “likes”. Than get “friended.”. (It requires less commitment on the “likers”. Part.)

How To Combat Bad Reviews
by Jeff Newton Everyone’s got an opinion, and regrettably as a business owner some of those opinions could cause your business a great deal of trouble. Managing your online reputation has become a must-do item on your daily checklist. Fail to do it, and you might find people deserting you in droves. Bad reviews are a reality of online life. They are so easy to post, and can sway large segments of the target audience in your favor or not. The secret is having much more of the favorable to outweigh the inescapable negative. How to handle a negative review : Follow these...

Facebook business accounts are harder to set up (since the advent of a new kind of coding for them began in March, 2011). They shouldn't be treated like personal profiles. Many business people don’t understand the difference. Shoot themselves in the foot by creating their own personal profile for business use.

For a little clarity, Facebook generally refers to personal accounts as just that- “personal accounts,”. “profiles.”. On the other hand, a “Page”. Generally refers to a business account. This can be confusing, because most people call their personal account their “Facebook page,”. As in, “Do you've a Facebook page?”. (Which should technically be, “Do you've a Facebook profile?”. To make it even more confusing, “Pages”. Used to be called “Fan Pages”. (which made more sense to most people, including me.) I don’t know why they changed it to simply “Pages.”

There is also something called a “group”. Page,which isn't the same as a “group”. On your personal page. isn't the same as a business page.Group pages are mostly used for short-term campaigns, like getting people involved in cause such as relief efforts.

Facebook Profiles, Pages and Groups are free (at the time of this writing, although who knows…)

To make things even more complex, there are Facebook Ads. This is a way to advertize on Facebook using “Pay Per Click”. (PPC) or “Pay Per Impression.”. To advertize on Facebook, you don’t need any kind of the above accounts (although they can help). Facebook advertising isn't free, unlike Pages, Groups or Profiles.

Is this getting confusing? If you don't thoroughly understand the difference, you shouldn’t be doing your own Facebook marketing until you do. Or you should hire a professional.

For Facebook’s own take on the issue, visit https://www.facebook.com/help/?faq=12850

Brian S. Foley writes about local business and around the Upstate NY area. He is based near Oneonta, NY, and owns http://www.upstatebusinesswebsites.com.

If you want to get more customers to your local business with an effective, stress-free and and reasonably priced website, or SEO consultation, you can reach him at Upstate Business Websites.

Post A Comment