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Marketing

 
Posted by Jeff in Marketing

Discovery Channel Storm Chasers Series Features Live Streaming on iMap® Interactive Map

Norman, OK (PRWEB) November 2, 2009 Entering its third smash hit season, the Discovery Channel's Storm Chasers series which premiered earlier this month and is airing on Sundays at 10 PM (ET/PT), has a new twist this year. Live video streams of tornado events, which will be relayed onto a special iMap? interactive weather map on http://www.discovery.com allows fans of Storm Chasers to follow every move of the chasers team as they battle with Mother Nature. The live video footage, made possible through storm chasing vehicles equipped with GPS devices and video cameras linked to the Internet, features the real-time adventures of Reed Timmer, Sean Casey from Discovery Channel's Storm Chasers. Viewers will be able to track their locations, as well as other first class chasers, while also getting up-to-the-minute weather information through Weather Decision Technologies' (WDT) proprietary iMapTracker™ application running on the industry-leading iMap? interactive weather map. The iMap…

Posted by Jeff in Marketing

Get A Digital Marketing Certification From Wlci:

WLCI has been educating the young youths of India for the past 18 years. It is the largest professional educational institute that has pan-India presence and more than 700 trained faculty members to chart out a systematic “Learner-centric” path for imparting “industry-oriented” education in India. The business management school offers Digital Marketing course and also the option of “Specialization” in that subject in the 10 centres across the length and breadth of the country. These centres are located in Delhi, Mumbai, Bangalore, Chennai, Kolkata, Nagpur, Goa, Hyderabad, Pune and Lucknow. The Digital Marketing course focuses on new and emerging digital media, search engines, search engine optimization, display advertising, websites, mobile marketing and M-Commerce. The students are given extensive training on ‘Digital’ branding which includes- online marketing, usage patterns and consumer behavior. This module focuses on the use of advanced digital media for marketing, including digital newspapers and directories, DTH, IPTV,…

Posted by Jeff in Marketing

B2C Marketing Strategies

“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that delivers satisfaction to the customers, profits to the producers and benefits for the stakeholders.” – Philip Kotler The famous marketing management author, Philip Kotler defines marketing as an art. Yes, it is an art. With a number of businesses and marketing bodies running actively in the market, the real art is to create a unique selling proposition (USP) which makes your business stand out from the rest. Speaking specifically in terms of B2C marketing strategies, the target market consists of consumers who may or may not be familiar with the business techniques and principles, and will be more focused on getting good products at a lower price. Therefore, one needs to keep the consumer point of view as the base…

Posted by Jeff in Marketing

Book Review: Topic “Entrepreneurship” – Authors:”Robert D. Hisruch And Michael P. Peters”

BOOK REVIEW BY- Ms. SHAILI VADERA, LECTURER, RESEARCH FELLOW- Amity Business School Over the last three decades the importance of Entrepreneurship and its significant role in the development of the under-developed and the developed nations has been recognized for example: increasing the employment opportunities in both rural and urban sector, channelization of investment, tool for revenue generation, creation of wealth, reducing regional imbalances, improvement in per capita income of weaker section of the society, encouragement of women entrepreneurs to name just a few. This book provides comprehensive and detailed account of various aspects of a successful Business plan, creating new ventures, starting the venture, legal issues, financing, managing, growing and ending the new venture. The term Entrepreneur has been defined as an individual who takes risk and starts something new. The first chapter “The nature and importance of Entrepreneurs” deals with historical development of entrepreneurship theory and definitions which dates…

Posted by Jeff in Marketing

Streaming Video – What Are The Options?

Video streaming is rapidly becoming the chosen vehicle for webmasters to get their message across to visitors much easier. Initially, the cost of video streaming put it out of reach of most people and as technology has advanced, the cost incurred for streaming videos has reduced. There are many different formats available to create streaming video with the most common formats being: 1. Adobe Flash (FLV) 2. Quicktime 3. RealMedia 4. Windows Media All formats have distinct advantages and disadvantages, with the ultimate decision coming down to personal preference. However, FLV has emerged as one of the strongest contenders in the video streaming market due to notable users such as Google Video, Reuters.com and YouTube. It isn’t only the large publishers who have favored FLV streaming, but thousands of smaller webmasters who have chosen FLV as their video streaming format. The simple reason is due to the lower cost and…

Posted by Jeff in Marketing

Google Hangouts- The Best Free Webinar Tool out there!

by Jeff Newton Google is famous for developing new programs and then ditching them when they don’t work out. Anyone remember Google Wave, Google Buzz and now Google Reader? While many have predicted a very similar fate for Google , an addition to this may just save the day. Google Hangouts is Google’s latest addition, and one that really has lots of usefulness. (Particularly for marketers!) Google Hangouts – So what is it exactly? The short version is that Google Hangouts are a good way to connect with other people via a live video chat, one that can be recorded and used in various platforms and in many different ways. Joined at the hip to your Google account, a hangout is extremely easy to launch, and it has a goldmine of interesting features for marketers. You can host a hangout with as many as ten other people, and many others…

Posted by Jeff in Marketing

How Fast Business Has Changed With Facebook

It feels like only yesterday that businesses were shelling out a lot of money and hours carrying out physical mass postal mail outs to get their brand name or product recognized. What a enormous amount of work that was! The piles and stacks of papers and every one had to be folded pretty much flawlessly by hand just so it would fit within the envelope. Every envelope would have to be filled by hand using the documents and advertising material. They would next be licked and stamped. Nearly all of the time all this was done by hand – there were no sticky stamps and often franking machines was not used. After plenty of blood, sweat, , not to mention a dried out tongue, your mail shot would go out with the mail and you would hope for a small return in interest and a few new customers. The percentage…

Posted by Jeff in Marketing

Facebook Fan Web Page Style

You’ll be in a position to location Pictures of your company as well as pals on your profIle. It Is a Good function to Obtain Combined wIth Fb. It’s lIke your own Private IdentIfIer app for Facebook. Now your Friends could know the way great your page Is and In what way theIrs Is Fundamental With out any concept. When you enter Programs web page, you will discover a lengthy checklist of applications you have utilized. Subsequent to every Facebook Page application, you will discover an X. Click on the X and you will be asked Eliminate. Click on it and the software will be deleted from your account permanently. This is a great way to maintain individuals posted about the different locations you have been checking into. You can click photos and add a ‘location’ to the place; a kind of geo-tagging. The new appear of Fb – recognized…

Posted by Jeff in Marketing

Avon Representative Guide – How To Use Your Facebook Page To Build Your Avon Business

If you are a focused Avon representative, you will always be on the look-out to find new ways to build your business. You may know that Avon has their own Facebook Fan page, but did you know that if YOU are on Facebook, you can create your own unique following to promote your business? In this Avon representative guide, I would like to show how to use your Facebook page to build your own Avon business. There are several benefits to creating your own fan page on Facebook to build your business. For instance, you could do a product review and post it on Facebook; you could remind people when you will be collecting and delivering orders; you could promote special offers and you can let people know the dates you are free to do parties – all from the comfort of your own home! And who could possibly resist…

Posted by Jeff in Marketing

Facebook for Business: Good Idea?

Facebook for Business Facebook was the first competitor to MySpace, and was originally meant for high school and college students. When they realized the student niche was not going to work in their favor to separate them from MySpace as they watched other social networking websites gain popularity–they lifted the student requirement and allowed everyone to join. Now full of applications and other things like MySpace, Facebook fights hard to make itself different from MySpace, and honestly, they are generally the same. Facebook has made some recent changes allowing people to secure a profile name, and many businesses are now marketing with their Facebook fan pages, and advertising to consumers to follow them there. Business Mindset Facebook allows a business to have a profile–it’s own page on the network. With this profile, businesses can showcase photos and videos on their profiles, making it a powerful marketing tool for those who…