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Marketing

 
Posted by Jeff in Marketing

Producing Marketing Videos

Business Plan Video production does not always refer to the creation of a video product, but often used as part of internal communication or marketing strategy. Marketing video production really means the creation of videos that can be used as part of marketing plans or in the development of those plans. Those two purposes do often produce different video types, but work in tandem as part of the same business plan that is intended to draw out an understanding of the consumer and how to target them with advertising, communication, and product development. Here is a look at how to use video production as part of your marketing plan. Internal Marketing Videos In general, the marketing department of a company will often help present research and development on how to target the key customer demographics. The marketing department then needs to facilitate communication and directives to the other departments or…

Posted by Jeff in Marketing

Marketing Solutions – With a Thanks to Dale Carnegie

We have all heard about Dale Carnegie. His book “How to Win Friends and Influence People” has been the “go to” reference about interpersonal relationships and how to succeed with them for over seventy years. He spent his adult life as a teacher and speaker of salesmanship, influencing generations of business people. All marketing, whether it is by direct mail, print advertisements, audio or video presentations and of course web and social media marketing, has one goal in mind: success. That success can be in terms of monetary compensation, emotional fulfillment or industry recognition. Whatever the end result desired, success is the reason marketing solutions are designed. But what does Dale Carnegie have to do with today’s marketing solutions you might ask? The answers can be found in Mr. Carnegie’s book. Within the book there are four sections on how to influence people winningly. Within each are sub-sections detailing important…

Posted by Jeff in Marketing

Foursquare Looks to Monetize the Platform with GEO- Targeted Ads

by Jeff Newton Mashable is confirming that location based social networking company Foursquare is currently testing a new advertising platform aimed at small business, by letting large advertisers like Burger King, Gap and Starwood Hotels to test promote themselves with the platform. These listings show up in Foursquare when a customer gets close to a business’ physical location. Small businesses already had the capability to offer discounts when a user checked in to a location, but now Foursquare is providing them with a way to attract geographically close customers by showing an image ad and/or review by a previous Foursquare user. What’s in it for Foursquare? Foursquare is a location-based social networking site for mobile devices, such as smartphones. Typically its users “check in” at various venues using a mobile website, text messaging or a device-specific app. Their specific location is found through the GPS in their mobile device. Foursquare…

Posted by Jeff in Marketing

U.S. News & World Report and Pharmacy Times Announce “Top Recommended Health Products”.

Link/Page Citation Page/Link: Page URL: HTML link: The Free Library. (2014). Retrieved Jun 16 2014 from http://www.thefreelibrary.com/U.S.+News+%26+World+Report+and+Pharmacy+Times+Announce+%22Top+Recommended…-a0296464568 NEW YORK New York, state, United StatesNew York,?Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , June 21, 2012 /PRNewswire/ — U.S. News & World Report, the nation’s leading publisher of quality rankings, and Pharmacy Times, the pharmacy industry’s leading publication, have announced the 2012-2013 list of top pharmacist-recommended over-the-counter (OTC OTCSee: Over-the-counter. OTCSee over-the-counter market (OTC). ) health products for consumers. (Logo: http://photos.prnewswire.com/prnh/20100603/PH13717LOGO) (Logo: http://photos.prnewswire.com/prnh/20120621/PH28491LOGO) Top Recommended Health Products identifies pharmacists’ go-to brands in approximately 150 categories, from head (migraine, allergy relief, and cough/cold) to toe (joint pain and foot cream). Some of the No. 1 pharmacist-recommended products include: Acid reducers: Prilosec OTC Cough suppressants: Delsym Oral…

Posted by Jeff in Marketing

Which Mobile OS is Best For You?

Choosing the best OS is not an easy task anymore. To get the best out of your phone, you need the best operating system. I’ve made a list of reasons to pick out the best of the top three systems in use today. Depending on how you intend to use your phone, choose any one out of them. Choosing the Best Mobile OS Choosing the better OS out of the three will be based largely on what you want to do on your phone. If it’s simple texting and calling, you can pick any of the three, no issues there. For anything else, read about the qualities and shortcomings that each OS has. Symbian In 2008, Symbian held 65% of the worldwide shares in smart phones. They were the kings of the phone software world, free to do whatever they wanted. But, that was 2008. And even then they had…

Posted by Jeff in Marketing

Now That Twitter Ads are Available to All, is Twitter the Tool of Choice?

by Jeff Newton Twitter announced on April 30th that its ad platform is open to all who would like to give it a try. For over a year testers have been using the program, and Twitter has been asking for user feedback and tweaking Twitter ads. The significant difference in this ad platform would be that you are charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. It has been a long while coming, and the jury is still out just how effective it will be, but some of the questions it brings to mind are indeed interesting. Like, for example, is Twitter now a viable alternate to Facebook? Who wins in a head-to-head showdown? Facebook vs. Twitter! Back in the day, (a couple of years ago) this would have been no contest. Now – not so fast….

Posted by Jeff in Marketing

How to Remove Duplicate Emails in Microsoft Outlook

Are there a lot of duplicate emails in your Inbox? If you receive, send and manage your email messages in Microsoft Outlook, you would have faced a problem of too many duplicate emails in your Inbox. Frequently you receive hundreds of duplicate email copies without any reasons. When you have to reinstall your computer and retrieving email messages by Outlook, you will receive thousands of duplicate email copies you already had. When you synchronize Outlook with your mobile devices (PDA, Palm, Windows Mobile and Smart Phone, etc.), it makes many duplicate email copies in Outlook folders. A lot of usage space was occupied by a large numbers of duplicate emails, and these duplicate messages will slow Outlook down. Microsoft Outlook doesn’t include any functions to search and delete duplicate emails in one folder or across several folders. You have to waste a lot of time to finding out duplicate emails…

Posted by Jeff in Marketing

***Natural Health and Healing in the Wise Woman Tradition

? Natural Health and Healing in the Wise Woman Tradition c. 2002 Susun S Weed The Wise Woman tradition is invisible. Without healers, without diseases, without cures, without certificates, without guarantees, it exists. It has no rules, no right answers, no promise of life eternal. The Wise Woman tradition is a spiral of uniqueness, everchanging, like a woman, steeped in and rising out of the blood mysteries, the wisdom of womb-ones, the knowledge of those who hold their blood inside.? The Wise Woman tradition honors the ordinary and avoids the exotic, works simply and steers clear of complication, accepts failure, chaos, and the eternal void with humor instead of fear and dread. The Wise Woman tradition is compassionate and heart- centered. It honors the Earth. It is local and ecological and urges us to use our dooryard weeds instead of the latest miracle herb from far away. This is in…

Posted by Jeff in Marketing

Converted mobile homes may not be insurable.

Link/Page Citation Page/Link: Page URL: HTML link: The Free Library. (2014). Retrieved Jun 14 2014 from http://www.thefreelibrary.com/Converted+mobile+homes+may+not+be+insurable.-a0120848509 COUNTRYSIDE: I certainly enjoyed reading the March/April edition and wanted to share with you a thought concerning the enclosing en·close?  also in·closetr.v. en·closed, en·clos·ing, en·clos·es1. To surround on all sides; close in.2. To fence in so as to prevent common use: enclosed the pasture. ?or turning a mobile home into a conventional type home. Historically insurance costs for a mobile home/factory built home with a metal frame is more expensive than a conventional stick built house. The bad part of converting a mobile home is that most insurance companies consider any structure that was a mobile home is always a mobile home if it still has the metal frame, so it may always be more expensive to insure Insure can mean: To provide for financial or other mitigation if something goes wrong: see…

Posted by Jeff in Marketing

Today’s Mobile – Manufactured Homes

Well, mobile homes have come a long way in the past years. At one time the mere mention of a mobile home would conjure up images of a run-down box like construction that was in questionable shape. This old stereotype could not be further from the truth in regards to the mobile homes of today. In fact there are even luxury mobile homes being made that rival traditional single family homes. Along with this evolution of the mobile home has come the evolution of the mobile home park. These developments have come full circle from the typical stereotype and now have become developments that are offering some fantastic amenities and gated community security. Many of these communities have evolved into the role of retirement communities and vacation home destinations. The accessibility that is offered by such a community is highly desirable, especially for those who spend the summers in northern…