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Marketing

 
Posted by Jeff in Marketing

4 Tips for Using #Hashtags Effectively

by Jeff Newton If you’re like many a newcomer to social media marketing, and especially Twitter, you may not have a keen understanding of exactly what a #hashtag even is. Let’s clear that up from the start. A hashtag is a convention used on Twitter, (although it can be used in other social media platforms to lead to Twitter) that organizes and categorizes conversations. They’re represented by a # followed by a keyword with no spaces. #Hashtags guidelines Be sure to do your standard research and see if the keyword you’d prefer to use is not employed somewhere else. This is as easy as conducting a little research (a search on Twitter) to find out whether or not that #Hashtag is a wise choice. Also, don’t try to make hay with misleading #hashtags, even if they are seriously trending. This will almost assuredly blow up. One more thing: be sure…

Posted by Jeff in Marketing

GraphicMail Announces New, Fully Responsive Email Newsletter Creator

Miami, Florida (PRWEB) April 30, 2014 GraphicMail is rolling out their new, fully responsive Email Creator. The company’s core services being creation, sending and analysis of email newsletters, their focus is set on making sure email flyers and newsletters render well on tablet and mobile screens. The majority of their clients see their email newsletters opened on more mobile devices than ever before. A trend that is only on the increase, according to the group’s CTO Ernie Retief. “The US Consumer Device Preference Report stated in January this year, that 65% of all emails were opened on a mobile phone or tablet. We see the same trend among our clients’ subscribers.” The adaption of consumers and businesses to mobile phones is not just an industry trend. It’s a technological revolution that changes the way people communicate, interact and buy. The January 2014 report by We Are Global states that regional…

Posted by Jeff in Marketing

Don’t Get Left Behind- Embrace SoLoMo Today!

by Jeff Newton Do you SoLoMo? Yes, I realize that may sound like the newest offering from the Starbucks menu, but the acronym actually stands for social, local, mobile. What you do need to do however, is wrap your head around why SoLoMo is an extremely significant concept and marketing tool for your small business to utilize. What is SoLoMo and how can it help your small business? The melding of these three distinct technologies was bound to happen. As mobile devices become more and more advanced, enabling geo-location services to track every move, it was only a small step into empowering businesses to send notifications to nearby customers. Research conducted recently by the Pew Internet & American Life Project shows that around 74 percent of smartphone users use them to get information, and approximately 18 percent are using them to check in on local businesses with services like Foursquare….

Posted by Jeff in Marketing

Facebook Phishing – The Tactics

Facebook Profiles Facebook profiles have allowed phishing to be easier. Many Facebook users have still not set up their privacy settings correctly, allowing strangers to view pictures, names, addresses, phone numbers, e-mails, and any other personal information available. Phishing is easier to perform if the attacker has some baseline information to use to trick a victim into giving up their information. Facebook profiles can help greatly in spear phishing. Spear phishing specifically targets organizations, or businesses in general. An attack could start by combing through Facebook profiles and finding employees of an organization that a phisher, hacker or social engineer would like to attack. They can find information such as the victim's job title, work e-mail, and work number. The work e-mail can help in identifying the e-mail naming convention of the company.? Facebook profiles have allowed phishers to gather more information to work with to pull in more valuable…

Posted by Jeff in Marketing

Importance of Internet Marketing Services in Present Online Business Scenario

Profit is the ultimate goal for all the business in this world. There are thousands of parameters for deciding success of you business but marketing of your products/services is the main thrust. Right now internet marketing services influence the great number of consumers and every small and big company taking this very seriously. Internet Marketing Services provider offers wide range of services as mention below: • SEO Services • Online Reputation Management Services • Social Media Marketing • Web Services Above services are combining to give an effective boost of your ROI and your customers. It will create brand awareness for your business and popularity to your products/services in online world. Impact of SEO Services SEO Services (Search Engine Optimization Services) are basically targeting the search engine’s ranking. There are two types of searches in search engines; firstly organic search and secondly paid search (PPC campaign). Google, Yahoo and Bing…

Posted by Jeff in Marketing

How To Combat Bad Reviews

by Jeff Newton Everyone’s got an opinion, and regrettably as a business owner some of those opinions could cause your business a great deal of trouble. Managing your online reputation has become a must-do item on your daily checklist. Fail to do it, and you might find people deserting you in droves. Bad reviews are a reality of online life. They are so easy to post, and can sway large segments of the target audience in your favor or not. The secret is having much more of the favorable to outweigh the inescapable negative. How to handle a negative review : Follow these 3 steps and develop your own system for handling a negative review whenever it does appear. 1. Make customer service a number one priority – A big part of the reason companies wind up in the position of needing to handle a negative online review is that…

Posted by Jeff in Marketing

Mobile Makes the World Go Flat!

by Jeff Newton Everything comes full circle, even web design. You might not have seen it yet, but there’s a new trend in town, and its name is flat web design. It’s capturing the industry, and the thing is it’s actually existed since Microsoft unveiled it in 2006. So why is a design “flat”? Flat design is seen as simple, bright solid colors, plenty of white space, plus the lack of drop shadows, gradients, and textures that were a major element of a web designer’s arsenal for a while now. Often typography plays a leading role in flat web design. Flat web design is a “smooth” solution whose aim is to eliminate as many decorative elements of a “3D” type look as is feasible. So why the change from 3D to flat design? The reason making the most sense is that designers find it harder and harder to cram all…

Posted by Jeff in Marketing

Storyboard Pro: A Free Video Pre-Production Solution

With Storyboard Pro you could easily share the visual plan of your video with other members of your project, be they actors, cameramen or video editors. The best part is you don’t have to open your wallet at all to get started. Storyboard Pro is freeware available for Windows and Mac. Installation No installation is required. After you download a 7MB RAR file from the Atomic Learning website, you unzip it and double click on StoryBoard Solution , the icon with a PLAY button on it. For ease of use, you would want to create a shortcut on your desktop so that you won’t have to navigate to the installation directory each time you want to launch the program. On launching the program you’ll see 5 filmstrip icons to your left: List View, Print View, Worksheet, Options and Quit. Starting You start off keying in your movie name and the…

Posted by Jeff in Marketing

How Does a Web Conferencing Software Work?

Conferencing, as we all know, is a kind of interaction conducted to share information, plan, suggest, reason, put counter-arguments and reach conclusive decisions. It always has a motive and is done with a purpose but due to the new trend of globalization, members of the business group are miles apart. They still need to interact and every time coming together and having a face-to-face conference is financially not viable therefore there has to be a medium of communication that would help them to converse and discuss matters. Necessity has led to invention and now each participant sits at his own desktop and connects to other participants across the world. This can be done either with the help of the downloaded software or by typing a URL and going to the site. It is generally done with the help of Flash or Java technology. In web conferencing the tools common to…

Posted by Jeff in Marketing

What to Do When Google Won’t Work on Your Computer

Malware Blocks Google ?As far as search engines go, Google is probably the most reliable, offering a superb range of results from web sites to images, news items to video clips and even price comparison – it’s one of those websites that we find it hard to ignore. It can be used to find people, find maps of places and even help you to find the solution to various problems that you might encounter… if it’s working, that is. Bizarre as it might seem, there is a situation that occurs from time to time for people around the world which leads them to scratch their heads and observe “Google won’t work on my computer!” The reason for this is simple – their PCs have been infected with malware. Why Does this Happen? ?It’s a simple idea. Malware infects your computer, performs tasks (such as depositing Trojans or spyware) and then…