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Posted by Jeff in Marketing

Troubleshooting the iPhone Facebook App

iFacebook ?With the recent announcement that Facebook has reached a hundred million users via their Facebook iPhone app it is obvious now that the Facebook iPhone app is a standard for iPhone users, so much so that it could come as ?standard on iOS 5 or later versions. With so many people using it, and so many Facebook features being ported over to the mobile version, there are a number of iPhone Facebook application problems that can come up. Here are a few of the most common iPhone Facebook application problems, and some ways to try and troubleshoot them. Uploading Photos One of the nicest features that you have on the iPhone Facebook app is the ability to upload pictures right from your iPhone without actually having to sync them to your computer first. One of the most common iPhone Facebook application problems that gets reported is that people are…

Posted by Jeff in Marketing

How can you Leverage Facebook Graph Search at Your Business

by Jeff Newton Facebook is at it again, and this time it’s called Facebook Graph Search. This is their endeavor to sway their search results from a keyword-based model like Google’s, to one where Facebook can employ its greatest asset, the social interplay between all its users. Still coming out, Graph Search may not be available to you yet, (still only accessible in the US, and there’s a waiting list) but it’s on its way right around the corner. And if you have a business that relies on Facebook at all, you must understand how this could benefit you. Facebook Graph search – What is it? Facebook Graph Search is a search model where Facebook moves their search results from a model based on keywords, to one where it can use arguably its most valuable asset, the social data of all its users. You will see results based upon what…

Posted by Jeff in Marketing

Journalism Ethics and Standards

Journalism ethics and standards are a set of principles that act as a guideline for professional journalists. These are often referred to as “code of ethics” or the “canons of journalism”, and are aimed at ensuring that journalists maintain honesty and integrity in their profession. Journalists are challenged regularly in their professional lives as the lines between working ethically and being labeled unethical, sometimes appear blurry. Let us take a look at an example to understand the ethical dilemma journalists may get into in their professional lives. To uncover massive corruption in India’s Ministry of Defense, an Indian newspaper launched a major sting operation called Operation West End. Two journalists posing as arms dealers from London got into negotiations with the higher-ups in the establishment and filmed the whole conversation. The undercover video showed the secretary of the ruling party and several other higher-ups accepting bribes while promising the journalists…

Posted by Jeff in Marketing

How to Promote an iPhone App

A Drop in the Ocean ?There are hundreds of thousands of iPhone and iPad apps available in the Apple App Store. Chances are, unless your app is a highly revolutionary one then it won’t stand out from the crowd by itself. So what’s going to make people buy your app and thus earn you revenue (if you choose to charge for it)? We iPhone users do our research before shelling out for an app. Reviews are read and user comments critiqued. A strong marketing campaign can help to get your app’s name out there and build brand recognition amongst users. Social Media Almost every company that has an online presence, or even just a stake in the IT field, is taking advantage of the marketing goldmine that is social networking. iPhone apps are no exception. By setting up a company page for your app, or indeed a simple group, you…

Posted by Jeff in Marketing

How Does A Green Mobile Phone Make Me Eco Friendly?

Mobile phones are wonderful, they hold all your friends telephone numbers and details; you can order up a Pizza, use them as a map finder and browse the world around us. They have become an essential must have tool in the modern world. But there are some critical differences one must consider between a green mobile phone and a ?normal? phone. Sad to say there is an environmental impact in owning a mobile phone, one that starts from the cradle to the grave. Mobile phones are just like other manufactured products they contain up to a 1000 components, so they can use a fair amount of resources. Some 1.2 Billion mobiles were sold in 2009, a 5% increase on the year before. If you were to talk on mobile for an hour a day, for a year; that can produce up to a tonne of CO2, which is about the…

Posted by Jeff in Marketing

Facebook Vs Twitter (HOT)

The materialisation of amicable networking is still in a decline as well as it stays to be seen usually which network competence spin a 800-pound chimpanzee in a space. It is suggestive of a dotcom 90s, when we worked in a poke industry; dozens of venture-backed poke firms battled for prevalence as well as poke appeared to spin a commodity, with singular monetization potential, or so we all suspicion during a time. There have been right away so many amicable networks opposed for users which even a many chosen “Digerati” have difficulty gripping up with a ever-shifting landscape. And many have been still struggling to find in effect monetization strategies, cast of characters disbelief upon their prolonged tenure presence as well as indicating to vast converging during a small point. The Evolution of Social Networking Compared to Search In a now-infamous dotcom era, Yahoo, Lycos, Excite as well as others…

Posted by Jeff in Marketing

Innovation Isn’t Just for The Big Dogs

by Jeff Newton While on the surface it would make perfect sense that the smaller, more agile entrepreneurial companies among us would be the most innovative. You would think this is true. And you also would be wrong. It’s not for a lack of trying or desire. It’s simply that smaller businesses do not have the R & D budgets, the staff, and the vision that larger companies can commission. Needless to say, the challenge for small business innovation is to break past the glass ceiling keeping it from innovating, and actually get into the game! Fewer than half of small businesses were brought into being as the result of a new idea according to a study by Erik Hurst and Benjamin Wild Pugsley of the University of Chicago. They state that most new business is another Me-too venture, offering the already crowded marketplace another grocery, plumber or florist. Little…

Posted by Jeff in Marketing

Is There Any Reason to Use Instagram In your Business?

by Jeff Newton Marketers hunting for a way to engage and grow their reach would be well advised to consider the meteoric growth and popularity of Instagram, a free online photo sharing and social network platform acquired by Facebook in 2012. Instagram allows members users to upload, edit and share photos with other members through the Instagram website, email, and social media sites including Twitter, Facebook, Tumblr, Foursquare and Flickr. On Instagram, you can follow other users’ photo streams, be followed back by those users, and search for friends by name or find any friends that might have previously connected to you on other social networks. Some just silly numbers! Just so you get an idea how popular Instagram has grown to be within a few short years (founded in 2010), listed below are 7 eye-popping stats: Instagram has 100 million monthly active users. (Instagram) 40 million photos are posted…

Posted by Jeff in Marketing

CMSWire to Host a Tweet Jam on the Internet of Things and its Impact on Customer Experience #CXMChat

(PRWEB) January 27, 2014 CMSWire.com, a web magazine focused on customer experience management, social business and information management, is hosting a Tweet Jam to discuss the challenges and benefits the Internet of Things holds for businesses. At this year's International CES, the Internet of Things (IoT) was a key topic, with predictions of a $19 trillion value, new partnerships and acquisitions, and the introduction of a series of shiny new connected “things.” By 2020, analysts estimate there will be 26 billion connected units worldwide. What technology will be needed to harness this potential source of data? And what are the underlying implications of such a hyper-connected world? Join in at 10 a.m. PST / 1 p.m. EST / 1800 GMT on Wednesday, Jan. 29 as CMSWire and the broader CMSWire community engages in an hour-long discussion on the potential of the Internet of Things and the massive impact it could…

Posted by Jeff in Marketing

Social Media Helps Spur Occupy Wall Street Protests

Social Media for a Social Change What started off with a small group of people protesting against economic inequality and social greed in New York City has now turned into a growing, global movement. While some people are drawing an analogy to Tahrir Square, the Anti-Wall Street protests clearly highlight how important social media can be. With demonstrations being held outside financial institutions and federal banks from LA to Boston, the protesters have taken to social media, hoping for a social change. From Twitter hashtags that are being used to spread the word, to Facebook posts and countless YouTube videos, the movement continues to gain mileage every day. Unlike a few years ago, when protests and campaigns briefly grabbed the attention of the world via traditional channels, only to fade away with time, the real-time nature of social media has changed the way campaigns are organized and broadcasted. Here’s a…