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Posted by Jeff in Marketing

Convince Your Readers with Persuasive Copy

by Jeff Newton There may well be no more fundamental task for a content provider than to be persuasive with your copy. Sounds easy, right? Just up until you’ve tried it, perhaps. There is a reason top copywriters get paid the big bucks. Never fear yet. You needn’t break the budget to hire your nearby Shakespeare just yet. There are several basic aspects of copywriting with persuasion that can make a huge difference, and best of all, they can be learned! 4 Essential steps to persuasive copy Be sure it’s scannable – We hear constantly how nobody reads on the web anymore – they scan. This is however true, and since those are the cards we’ve been dealt, here are a few tips on how to ensure your copy is read by the scanning surfer set on leaving your page. Use lots of white space, bullet points, sub-headlines, bolding and…