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Posted by Jeff in Marketing

Articles Related To Marketing Strategies

Articles related to marketing strategies can be found at the best online forums . Not only articles but also informative post . There is really no longer a need to pay for this type of information. Take it from someone who has made money online for over ten years . 101 marketing strategies , or a lack of , is the number one cause of people not being successful online . For some reason people feel as if an online business is not a real business. They think if they build it .. they will come . They think wrong . No matter if you are wanting to make a little extra money from Ebay or really want to dig in and make the big bucks, old fashion business sense will be your friend . Articles related to marketing strategies can point you in the direction you need to be…

Posted by Jeff in Marketing

How to Market a Product

Marketing is making available the new commodities, which would fulfill the demands of the customers. However, if you have invented something new and want to sell it, then that’s where you have to use your marketing strategies and tactics. We often face difficulties in marketing because we lack good techniques. Since the main aim of every small or big organization is to be successful, well planned sales and marketing strategies can help organizations flourish. It is essential to know and understand the commodity and the right ways in which it could be introduced in the market. Hence, it is important for an organization to do a thorough research on the market situation and the types of customers who are likely to buy the product. If you have created a new item and want to sell it, then implementing the following marketing techniques will make the commodity a success. Let’s take…

Posted by Jeff in Marketing

Marketing With AdWords: Pros and Cons

Google AdWords is a (pay per click) marketing tool that can help businesses and individuals promote their products and services. Whether you’re looking to run a targeted local ad campaign or appeal to an international market, AdWords can be a powerful tool for driving traffic to your website and increasing sales. The Importance of Keyword Research Getting effective ads to display at the top and in the right-hand sidebar of Google search results requires knowledge of what your target market is searching for. Extensive keyword research helps keep you from wasting money on irrelevant ad placements. Make use of tools such as Google’s AdWords Keyword Planner to discover words and phrases that people in your target market are searching for most frequently. You can also assess the competition and develop a list of related keywords that you might not have considered initially. Keep in mind as you research that the…

Posted by Jeff in Marketing

Email Marketing – Do’s and Don’ts

Email marketing is one of the ways to drive traffic your website. Here are the important Do(s) and Don’t(s) of Email Marketing in my perspective. First comes, the Dos 1. Develop a theme for your email marketing Be clear on the purpose of your emailer. Probably, the purpose is to increase the business but, in certain cases people want business through various divisions. For example, in case of a car dealer, he may want more business through a specific model. So, be clear in your needs. 2. Next, the design and content Set up a standard for the emailer design which as header with company logo and footer with address. Use an attractive design that matches the theme of the email and simple & catchy words but it should not be too wordy. Use captions which will highlight the keywords. Short and Sweet could do more! 3. Offers/Specials Give some…

Posted by Jeff in Marketing

Email Metrics Report Reveals Industry Trends Based on Data from 1.2 Billion Emails

Rockville, MD (PRWEB) July 25, 2012 MailerMailer releases its 12th edition Email Marketing Metrics Report which highlights current trends, statistics, and benchmarks in email marketing. Compiled from over 1.2 billion opt-in email newsletters, the report examines 80,000 newsletter campaigns sent between January 1, 2011 and December 31, 2011 and spans 19 industries. In addition to compelling statistics, the metrics report offers valuable tips to help improve email campaign effectiveness. The report covers a full audit of all the various metrics that can affect an email campaign's overall performance. Metrics such as open, click, and bounce rates are measured and cross-sectioned with email list size, scheduling, personalization, and subject lines. All of the findings are brilliantly illustrated using colorful, interactive charts to help deliver a more granular look at the informative metrics. According to this year's Email Marketing Metrics Report, 50% of email opens occur within the first 6 hours after…

Posted by Jeff in Marketing

Relationship Marketing: It?s All About the Customer

Relationship Marketing is a new (or is it?) philosophy and system of marketing that focuses on the customer, honoring the unique character and needs of each person who does business with you. Through Relationship Marketing, you build customer satisfaction and loyalty, and ultimately?your goal!?increased return on investment (ROI) for your marketing dollars. While you?ll want to continue to seek new customers, the key to profitability is retaining and cultivating your existing ones. It?s far less expensive to sell more products or services to them than to seek new, single-transaction customers. You minimize the need for costly advertising as well as time-consuming prospecting, rapport building, and information gathering. How do you accomplish this? Good (old-fashioned) customer service. That means making your customers happy enough to come back?and to pass along positive feedback about your business to others. You hereby create word-of-mouth ambassadors for your business out of satisfied customers?the most effective…

Posted by Jeff in Marketing

Small Business Marketing With New Customer Referrals Tool.

(PRWEB) March 17, 2004 Increase Your Small Business Sales By Maximizing Customer Referrals. Introducing KudosBoard: Small Business Marketing Through Friend Referrals The question most often asked by small business owners is “How do you market your business on a limited budget but with great results?”. The importance of finding the answer to this question can mean the difference between growing sales and gaining new customers or closing shop. The first thing that comes to mind for most small businesses is advertising on the Yellow Pages or on the local newspapers. While these are clearly necessary marketing channels, an option that most owners take for granted is Word Of Mouth Marketing. Most people already intuitively know that customer referrals are the greatest and most effective way that new customers are found. In fact, word of mouth marketing is typically responsible for 50% of your current new business. Knowing this, many small…

Posted by Jeff in Marketing

Email Marketing – Secrets of Email Marketing Success

Email marketing, as numerous surveys reveal, occupies a very important position today. Emailing can become, when properly used, a very productive and cost efficient marketing medium. Any one associated with ecommerce must keep in mind that his or her competitors are not ignoring email marketing. Therefore, anyone choosing to do so would sustain huge losses. The secret of success in email marketing depends on the ability to build up a persuasive email campaigns. This skill is acquired and improves through practice. But it is important to start off. The following tips will help you get started in email marketing. First of all you must make or purchase a list of email addresses. When you make such a list it will comprise the addresses of the existing customers and prospective buyers. This is a safer way to start since you can generally determine how successful you are going to be. Once…

Posted by Jeff in Marketing

Marketing Communications

Marketing communications is referred to as the messages and the media used to relate those messages to the market. There are many ways in which you can communicate with the market namely through personal selling, sales promotion, public relations, publicity, advertising, direct marketing and so on. In this article, we shall look at a few of these methods. Personal selling Personal selling is referred to as a means of selling the product to the consumer personally. It was much easier to sell products in the last century than it is now. The basic philosophy of the seller is to sell products not as a peddler but as a consultant. For this, personal selling has become a viable tool as companies manipulate the emotion of the consumer to make them buy products. Sales Promotion This is a way in which the sale of a product can be increased. In this type…

Posted by Jeff in Marketing

My Favorite Books on Book Marketing and Promotion Every Author Must Read

As a book marketing guy and book publicist it?s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing. I?ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here?s a list of my favorites. By the way, I?ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics. PyroMarketing. Book marketing professionals know the secrets of success that drove the sales of Rick Warren?s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson?s ?The Passion of the Christ? into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a book called…