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Posted by Jeff in Marketing

Advertising and Marketing Commercial Real Estate

When you first get the opportunity to quote or list a commercial property, it is the marketing of the property that will be high on the agenda for the client. So just how will the message get to the target audience of buyers who could purchase the property? Providing that the target market for your property is not special and narrow, the marketing program will follow some key strategies and elements. Here are some comments for you to consider. 1. Internet Listing: As all of us will know, the internet is the most effective way of promoting the commercial real estate property. Its impact as a commercial real estate marketing tool is strengthening each and every year. It has overtaken the need for more traditional newspaper media advertising. The key issues that need consideration in placing a property on the internet are: Placement on your office website The use of…

Posted by Jeff in Marketing

Imagery and Words In Real Estate Postcards Marketing

If your real estate postcards marketing is in dire need of rehabilitation, make sure you know what is wrong first before jumping the gun. The industry is rife with competitors who simply let high-end firms take care of marketing and branding.  When it comes to postcards marketing, real estate marketing firms often adhere to the following mantra: There is power in imagery A real estate postcard that makes use of clear and elaborate images – a breathtaking house sporting a scenic garden view for instance – is particularly effective and appealing. There are two ways to approach images. First, you either say it plainly by presenting a view the way it is (of course, with the added confidence that the property itself possesses a scenic quality visible at plain sight). Or, you can be more metaphorical about it and put in symbolic images like keys, property silhouettes, property papers and…

Posted by Jeff in Marketing

Developing A Strategy For Real Estate Mobile Marketing

Realtors are constantly seeking new ways to control business costs, in a slow market. Placing print advertisements, and printing up fliers to leave at listings, may eat a sizable portion of a realtor’s budget. Fortunately, real estate mobile marketing, as part of an overall digital strategy, provides a no-paper, low-cost avenue for reaching potential clients. This type of marketing also helps realtors to be more proactive with advertising, rather than reactive. Mobile marketing is defined as communicating with customers via a mobile device. This capability appeals to a clientele that is rapidly growing more technologically sophisticated. Realtors who have mobile capability may assist buyers twenty-four hours a day, seven days a week. This availability gives the realtor a competitive advantage, in the recruitment and retention of clients. Realtors are set back in a reactive position with print ads, and even with websites. In both cases, realtors have to wait for…

Posted by Jeff in Marketing

List Building?Using Offline Sources For List Success

Many Internet Marketers really miss out on opportunity to grow their list because they only market to individuals online. They feel that the internet is the only way for them to market their online business. That is completely not true. The offline world is alive and they are responsive. The mail order business was around before the internet and they are still around today thriving. So if you were to balance your online marketing and offline marketing you will find that you will generate more exposure then just using one or the other. In my marketing I use simple methods to reach people who I know are candidates for my products that may not be looking for information online yet. They may not even know they want what I have until they see a print add or a business card. After viewing my ad then they may think to themselves…

Posted by Jeff in Marketing

Guidelines for Advertising Your Business on the Internet

?The Internet is a valuable marketing tool for your business because it connects with people worldwide and allows you to sell your products to a much broader audience. Utilizing this technology to its fullest will allow your business to flourish, but it's not that simple. The pitfalls of marketing online is that it's difficult to create an effective plan because the Internet is just too big to take a run-and-gun approach. It's important to take your time marketing your business online and arm yourself with knowledge on how it all works. Use these helpful tips for marketing your business online to aid your research and develop a clear and effective marketing strategy that will push your business forward. Strategies for Small Business Advertising Online As a small business, advertising online is daunting when most ads you see are for major companies that aren't even on the same playing field as…

Posted by Jeff in Marketing

Definition: Product Marketing Strategy

Product marketing deals with the first of the “4P”‘s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as Marcom or marketing communications, online marketing, advertising, marketing strategy, etc. A Product Market is something that is referred to when pitching a new product to the general public. The people you are trying to make your product appeal to is your consumer market. For example: If you were pitching a new playstation game to the public, your consumer market would probably be a younger/teenage market (depending on the type of game). Thus you…

Posted by Jeff in Marketing

Catalina Marketing Strengthens Its Loyalty Marketing Services Through The Acquisition Of DCI Cardmarketing.

Link/Page Citation Page/Link: Page URL: HTML link: The Free Library. (2014). Retrieved Jul 05 2014 from http://www.thefreelibrary.com/Catalina+Marketing+Strengthens+Its+Loyalty+Marketing+Services+Through…-a053507633 ST. PETERSBURG, Fla., Jan. 4 /PRNewswire/ — In a move to further establish its position as the leader in loyalty marketing services, Catalina Marketing Corporation (NYSE NYSESee: New York Stock Exchange : POS (1) See point of sale and packet over SONET.(2) “Parent over shoulder.” See digispeak. POS – point of sale ) announced today the acquisition of DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. ?Cardmarketing, which offers card-based loyalty marketing programs for retailers. DCI Cardmarketing, a 27-year-old company based in Manasquan, N.J., has years of experience in providing loyalty marketing services, including card and key tag issuance, database management, data analysis, targeted marketing and direct mail. “The services of…

Posted by Jeff in Marketing

Pitney Bowes White Paper on Employing Targeted Marketing Strategies to Optimize Healthcare Plans Now Available.

Link/Page Citation Page/Link: Page URL: HTML link: The Free Library. (2014). Retrieved Jul 04 2014 from http://www.thefreelibrary.com/Pitney+Bowes+White+Paper+on+Employing+Targeted+Marketing+Strategies…-a0220191130 STAMFORD, Conn. — Pitney Bowes This article or section is written like an .Please help [ rewrite this article] from a neutral point of view.Mark blatant advertising for , using . ?Management Services, Inc. (PBMS PBMS Pitney Bowes Management ServicesPBMS Performance-Based Measurement SystemPBMS Process-Based Management SystemPBMS Pompano Beach Middle School (Pompano Beach, FL)PBMS Patrol Borough Manhattan South (NYPD)?), a wholly owned subsidiary Wholly Owned SubsidiaryA subsidiary whose parent company owns 100% of its common stock.Notes:In other words, the parent company owns the company outright and there are no minority owners. ?of Pitney Bowes Inc. (NYSE NYSESee: New York Stock Exchange : PBI PBI?protein-bound iodine. PBIabbr.protein-bound iodine PBI,n See iodine, protein-bound. PBIprotein-bound iodine. ) has just released a white paper which advocates the use of targeted marketing strategies to more effectively market healthcare benefits…

Posted by Jeff in Marketing

Real Estate Marketing Website for Real Estate Agents Receives New Design

Chicago, Illinois (PRWEB) October 15, 2012 Real estate marketing is one area that can be difficult when selling properties. Some agencies rely on third party marketing companies to promote properties due to the complexities involved. One website has been redesigned visually and with new content to help real estate professionals get help marketing properties online. The http://www.howtomarkethouses.com website now has more resources available online to help agents, brokers and investors that are trying to connect with buyers online. Real estate marketing surveys are conducted frequently by market research firms. Some of this data collected reveals the buying patterns of homeowners and investors in real estate. Companies like Zillow report this data that is useful for comparing buying trends. One part of the recent survey data has revealed that more people are now going on the Internet to search for properties in a local area. This compared with the frequent shifts…