Star Social Media | Advantages and Disadvantages of Email
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Posted by Jeff in Marketing

Advantages and Disadvantages of Email

One of the simplest definitions of email is, a mail that's sent electronically. The email was first used in 1965, facilitating users over a computer network to communicate with each other. SDC’s Q32 and MIT’s CTSS were the first computer systems to use email for communication. In 1966, this mailing service was introduced to the public.

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What's an Email?The abbreviated form of electronic mail is ’email’. Email is a system used for creating, sending/receiving and storing data in a digital format over a network of computers. Earlier, the email system was based on Simple Mail Transfer Protocol (SMTP), a protocol used to send mails from one server to another. Today’s email technology uses the store-and-forward model. In this model, users send and receive information on their computer terminals. However, the computer is used only to connect to the email architecture. The creation, transmission and storage of email takes place only when connection with an email architecture is established.

Email is one of the important technological developments which has greatly influenced the way we communicate with each other. It'd be interesting to study the benefits and limitations of this popular mailing tool.

Advantages of EmailThere are a number of benefits of using an email service. The benefits are listed in a manner that readers should find them easy to understand.

Easy to Use

Sending an email frees us from the tedious work of managing huge chunks of data. An email service helps manage our contacts, allows us to send mails quickly, helps maintain our mailing history and provides sufficient storage space. An email can be sent from any terminal (computer) in the world with Internet access.

Environment Friendly

Mails sent by postal service make use of paper. Thus, electronic mail prevents a large number of trees from getting axed. Using the electronic mailing service also saves the fuel that's consumed in the process of transporting letters.

Speed

An email can be delivered instantly and almost anywhere across the globe. No other mailing service matches the email in terms of speed. You can send a message/mail simultaneously to multiple users. Thus, email service saves a lot of time.

Informal and Conversational

Generally, the language used in emails is simple. It makes the process of communication informal. The process of sending and receiving emails doesn’t require much time. Therefore, it can be used as a tool for conversing, just like chatting.

Data Storage

Top Ten Tips For Email Open Rates
by Jeff Newton Improving the email open rates of your existing list is pretty high on the list of best ways to increase your bottom line easily. It’s much easier to market to a person who has done business with you than to gain a new customer, and requires not nearly as much work as you might think. With an industry average of around 27.4 percent, it’s vital to have an understanding of your open rates, and just how you can improve upon them. So without further fanfare, here’s our down and dirty 10 best tips for boosting your email open rates. Create...

The email service providers offer their customers/users with enough space for storage of data. Also, the process of sorting and arranging mails, as per the subject or other criteria (date, sender, etc.), is made easier for users.

Provision of Attachments

The feature of attachment allows users to send huge chunks of data in a single mail. Also, sending attachments with emails doesn’t raise cost as in postal service.

Easier for Reference

When a person has to reply to an email, he/she can use the provision of attaching previously sent/received mails. Such mails can be used for the purpose of reference in the communication process. It helps the recipient understand what he/she's reading.

Automated Emails

it's possible to send automated emails with the help of specialized programs like autoresponders. Autoresponders reply only to those messages with a generalized, pre-written text.

Easy to Prioritize

Emails come with a subject line. Therefore, it becomes easy to prioritise them and ignore the ones that are unwanted. Thus, users can easily sort and filter the mails in their inbox.

Reliable and Secure

Constant efforts are taken to improve the security needed for using an electronic mailing service. Today, electronic mailing service is considered as one of the most secure ways of communicating online.

Use of Graphics

Users can send colourful greeting cards and interesting pictures through emails. This provision adds great value to the email service.

Advertising Tool

Nowadays, many individuals and business organizations are using the email service to advertise their products, services, etc. Thus, email can also be used as a marketing tool.

Cheap Service

The expenses incurred in using an email service are lesser in comparison to that in the traditional mailing service. However, the expenses also depend on whether you've an Internet connection at home or not. Those who don’t have access to Internet at home can avail the services offered by internet cafes.

Advantages of Technological Development

Development in computer technology has enabled users to send emails not only from their desktop computers. Also smartphones and other such devices. Thus, a user can send and receive emails even while he/she's traveling.

Disadvantages of EmailThe email service, although has many benefits to offer, it also has certain limitations. Disadvantages of the email service are listed below.

Spam

Emails when used to send unsolicited messages and unwanted advertisements create nuisance and are termed as spam. The activity of checking and deleting unwanted mails may consume a lot of user’s time. Therefore, it's become necessary to block or filter unwanted emails through spam filters. Generally, spamming is practiced by sending hoax emails. Email spoofing is another practice which is commonly used for spamming. The act of spoofing involves deceiving a recipient by altering email headers or addresses from which a mail is sent.

Hacking

The act of breaking into computer security is termed as hacking. In this form of security breach, emails are intercepted by hackers. An email, before it's delivered to the recipient, “bounces”. Between servers located in different parts of the world. Which is why email accounts are vulnerable to hacking by professional hackers.

Not Suited for Business

Many a time, business documents go unnoticed amidst large number of mails which get accumulated in the inbox. Thus, urgent transactions and especially those which require signatures can't be easily managed through emails.

Viruses

Viruses are computer programs which have the potential to harm computer systems. Viruses are known to copy themselves and further infect the computer system in question. Recipients are required to scan their mails because, viruses can be transmitted through them.

Crowded Inbox

The email inbox tends to get crowded with mails after a certain period of time. Thus, it becomes difficult for users to manage huge chunks of emails. Such kind of information overload often repels users from using the email service.

Lacking that Personal Touch

Even in today’s digital age, there are many who feel comfortable reading the handwritten word. Emails lack that personal touch.

Internet Access is Required

There are many parts in the world where people don’t have access to Internet. The email service doesn’t serve any purpose in such areas.

Misinterpretation

One has to be careful while posting content through an email. If typed in a hurry, the matter can be misinterpreted by readers.

Lengthy Mails

If a mail is too long or not drafted properly by the sender, the reader may lose interest. He/she may not read the mail till the end.

Checking the Inbox Regularly

In order to stay updated, one has to check his/her email account regularly. If a person, due to his/her busy daily routine, doesn't check the inbox, he/she can miss out on some of the important and urgent messages.

Every new technology which enters the social world has its share of advantages and limitations. Different people interpret and utilise technology in different ways. In order to make the most of the available technology, users should try to understand both, the positive and negative aspects of the tools they use.

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