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Posted by Jeff in Marketing

About Reputation Management

Nothing will kill business faster than a negative story spread over the internet.

Even if it's not true, the article posted on a blog or wiki could drive potential customers away. Managing the information about your company on the web is where online reputation management can give you a serious advantage over your competition.

How to Use Humor to Connect with Your Audience
by Jeff Newton The great 19th Century Irish playwright and humorist Oscar Wilde uttered these last words: “Either this wallpaper goes, or I do.” Why some enterprising wallpaper company hasn’t used this is beyond me, but it does go to underscore the point that humor sells. Humor effectively disarms people, often by getting them to see your point in a way they hadn’t thought of before, and initiates rapport where you might have had a difficult time creating some with your latest PowerPoint filed with facts. Art Linkletter told us that laughter is the best medicine, and he was spot on....

Initially, reputation management firms promoted themselves for their ability to make bad material about your company go away. The services have evolved over the past few years to include a more comprehensive approach to polishing your companies’. Image. Firms like reputationmanagementkings.com now perform a whole series of functions to make your companies web footprint as glowing as possible.

The online reputation management firm says the “starting point of every online reputation management strategy should be search engine reputation management.”. At their web site, they say the goal is flooding search engine results with “positive and neutral results in order to push back unwanted negative results to the less significant result pages.”. Research shows that most people who Google something never get past the third page of results and that's where reputation managers will work to bury any negative material. This is often times the best that a company can do because it isn’t always possible to get the information removed from the web even if it's not true.

How do reputation managers push the positive? Reputationmanagementkings.com employs a multi faceted approach. One is to set up offspring-sites related to the subject of your main web address. They also will help your firm set up pages on MySpace, Facebook and other social networks to promote your company. Your companies listing on Wikipedia will be examined and refined. The company also promises to use RSS feeds to send out press releases and articles about your products. It also will use multimedia sharing sites to extol the virtues of your operation through promotional videos and pictures.

The use of all of those tools won't only polish your image but will generate a number of new sales leads for your company. Effective online reputation management will boost your bottom line and prove to be well worth the cost of the services.

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