by Jeff Newton
Marketing is making available the new commodities, which would fulfill the demands of the customers. However, if you have invented something new and want to sell it, then that's where you have to use your marketing strategies and tactics. We often face difficulties in marketing because we lack good techniques.
Since the main aim of every small or big organization is to be successful, well planned sales and marketing strategies can help organizations flourish. It is essential to know and understand the commodity and the right ways in which it could be introduced in the market. Hence, it is...
Social media marketing is usually a terrific way to engage, find and sell new clients on your business, as long as you aren’t prone to making it harder on yourself. Social media blunders are incredibly easy to step into. Incredibly messy to get out of. Social media is essential to do correctly! creotivo.com reports that a full 74 percent of brand marketers saw an increased web traffic after putting in a mere 6 hours each week on social media, while a whopping 83 percent have actually abandoned a purchase after a negative customer service experience.
So to help you ward off the mistakes that may be looming in your social media marketing, listed here are five social media mistakes you need to avoid!
- Not engaging with your audience – You should always be actively engaging your social media visitors. Seek advice, conduct polls, share funny stories (hopefully somewhat relevant) and ask their thoughts: they’ll gladly provide them. You’ll be far wiser and closer to your goals in a number of ways.
- Boring, unexciting content – If you can’t build up any excitement about your brand, you won’t get other people to, either. Convey . passion for your brand, excitement about what you’re doing. You’ll find this can be contagious. Creating a buzz about your business starts off with you!
- Always promoting – Nobody wants to be constantly sold to. Social media is littered with companies that have tried. Strive to develop relationship and trust first. Then it'll be a lot easier to send an occasional selling message.
- Not responding to your customers – There is no faster way to destroy whatever goodwill and respect you’ve developed in your brand than to ignore your customers. It’s far too easy to totally miss customers and prospects posting their concerns, questions or complaints on these very platforms! Don’t be that guy!
- No plan for social media – Not having a strategy for your social media marketing is sort of asking for it to fail. You must know why you’re doing. Which platforms are ideal for you. (Not all are!)
We'd be remiss if we didn’t share a link to a glaring example of what NOT to do! After the recent Boston marathon bombing, the food site Epicurious sent out a couple of unfortunate tweets.