by Jeff Newton
If you’re like many a newcomer to social media marketing. Especially Twitter, you may not have a keen understanding of exactly what a #hashtag even is. Let’s clear that up from the start. A hashtag is a convention used on Twitter, (although it can be used in other social media platforms to lead to Twitter) that organizes and categorizes conversations. They’re represented by a # followed by a keyword with no spaces.
Social Media for a Social Change
What started off with a small group of people protesting against economic inequality and social greed in New York City has now turned into a growing, global movement. While some people are drawing an analogy to Tahrir Square, the Anti-Wall Street protests clearly highlight how important social media can be. With demonstrations being held outside financial institutions and federal banks from LA to Boston, the protesters have taken to social media, hoping for a social change. From Twitter hashtags that are being used to spread the word, to Facebook posts and countless YouTube videos,...
Be sure to do your standard research and see if the keyword you’d prefer to use isn't employed somewhere else. This is as easy as conducting a little research (a search on Twitter) to find out whether or not that #Hashtag is a wise choice. Also, don’t try to make hay with misleading #hashtags, even if they're seriously trending. This will almost assuredly blow up. One more thing: be sure to proofread before you make that #hashtag!
(PRWEB) January 27, 2014
CMSWire.com, a web magazine focused on customer experience management, social business and information management, is hosting a Tweet Jam to discuss the challenges and benefits the Internet of Things holds for businesses.
At this year's International CES, the Internet of Things (IoT) was a key topic, with predictions of a $19 trillion value, new partnerships and acquisitions, and the introduction of a series of shiny new connected "things." By 2020, analysts estimate there will be 26 billion connected units worldwide. What technology will be needed to harness this potential source of data? And what...
4 Ways to market with #hashtags
- Keep them short and simple – Making your #hashtag brief and to the point is your best bet. Include a couple if need be, such as #apps and #smallbiz. Avoid stringing together a half dozen: it just appears you don’t know what you want to say.
- Make them #hashtags to not forget – Remarkable #hashtags are far more likely to be shared widely. Give consideration to this and you might get your wish and have it go viral.
- Use them on multiple social media channels – A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags have become employed across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This assists to instill the #hashtag into the minds of their audience.
- Make use of keywords – If possible, work in your brand or major keywords. This isn’t always feasible. Choose judiciously.