Star Social Media | 4 Tips for Using #Hashtags Effectively


Posted by Jeff in Marketing

4 Tips for Using #Hashtags Effectively

by Jeff Newton

If you’re like many a newcomer to social media marketing. Especially Twitter, you may not have a keen understanding of exactly what a #hashtag even is. Let’s clear that up from the start. A hashtag is a convention used on Twitter, (although it can be used in other social media platforms to lead to Twitter) that organizes and categorizes conversations. They’re represented by a # followed by a keyword with no spaces.

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#Hashtags guidelines

Be sure to do your standard research and see if the keyword you’d prefer to use isn't employed somewhere else. This is as easy as conducting a little research (a search on Twitter) to find out whether or not that #Hashtag is a wise choice. Also, don’t try to make hay with misleading #hashtags, even if they're seriously trending. This will almost assuredly blow up. One more thing: be sure to proofread before you make that #hashtag!

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4 Ways to market with #hashtags

  1. Keep them short and simple – Making your #hashtag brief and to the point is your best bet. Include a couple if need be, such as #apps and #smallbiz. Avoid stringing together a half dozen: it just appears you don’t know what you want to say.
  2. Make them #hashtags to not forget – Remarkable #hashtags are far more likely to be shared widely. Give consideration to this and you might get your wish and have it go viral.
  3. Use them on multiple social media channels – A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags have become employed across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This assists to instill the #hashtag into the minds of their audience.
  4. Make use of keywords – If possible, work in your brand or major keywords. This isn’t always feasible. Choose judiciously.

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